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Retail Report: Identifying and Improving Retail Strategy of a Winnipeg-based Retailer


Students should individually, or in groups of up to three, research and prepare a typewritten “retail report” describing a retailer’s (or not-for-profit’s) retail strategy. The retail report should specifically:


1) identify the retailer’s target market,


2) describe the retailer’s retail mix,


3) critique the retailer’s retail mix (focusing only on areas for potential improvement), and


4) offer practical recommendations for improvement.


Students should ensure that their research relates to a specific Winnipeg-located retailer and cites a minimum of at least eight different, significant sources of secondary information.

Title Page 1 page

Table of Contents 1 page

Executive Summary 1 page

Body of the Report 7 pages (1... 7)

Appendices as necessary (ensure proper referencing from the body of the report)

1. A.P.A. style,
2. third-person voice, present tense (recommendations may use future tense),
3. 12-point font with double-spacing,
4. essay form (some semi-point may be used),
5. Introduction, Target Market, Retail Mix, Critique, Recommendations, and Conclusion section headings
6. proper citation of all sources of information. If you have any questions regarding the prescribed format, please ask!

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