Feasibility of Exporting a Canadian Product into a Foreign Country

Stage 1 – Country Facts and Statistics

There are many different countries and products for investors to choose from. However, there are limited resources with which they can do this. The more research an investor conducts on a foreign country, and a company’s products, the greater the chances of success the investment will yield. Your task is to investigate the feasibility of exporting a Canadian product into a foreign country and provide detailed information as to the viability of this venture. This project is an individual effort. Country choice and company choice will happen on a first come first serve basis using a Google form in our online classroom.

Stage 1 – Country Facts and Statistics 

Country facts and statistics give an investor a starting point with which to study and evaluate the potential of a foreign country. Create a formatted one- or two-page fact sheet – not including the reference page.
     
The geographic data should include at least one comprehensive map, and the demographic and economic data must include several graphic representations. MAKE SURE YOU HAVE REFERENCES in APA Style.

Stage 2 – Political Profile

A country’s political structure tells investors a lot about that country. Is the county democratic?  How prevalent is corruption? How stable is the government? Investors carefully study these questions and their answers before choosing to invest in a foreign country. Create a formatted Foreign Affairs Brief (a one- or two-page fact sheet) providing factual data for investors on the topics outlined below.

Stage 3

In order to successfully market your product in your foreign country, you need to have a thorough understanding of the Canadian situation. Choose a small company in Toronto that sells products such as clothing, boats, water purification systems, or cardboard boxes, etc.

Begin by examining the company’s website and news articles related to the company. Once you have determined what products your company sells, you will select a product sold by your company on which to base the remainder of this assignment. 

Create a Corporate Profile (a one- or two-page fact sheet) as outlined below for your business that provides an investor with pertinent information on your company’s domestic structure and market strategies.

Stage 4 – Marketing Your Product in Your Country

In order to successfully market your selected product in your foreign country, you need to have a thorough understanding of the target market and culture in your foreign country. Begin by examining your product selected and determine if there is a market for your product. You will need to review the culture of your nation in relation to the product selected. Once you have determined this, you will be completing an International Marketing Plan for your product in your selected country.

Most mistakes made by investors in the past have been because they have ignored or disregarded a foreign country’s culture. The definition of culture is the shared beliefs, customs, norms, and values that guide the everyday life of a group. Investors must study the foreign country’s culture to gain insight into that country and its citizens, and how the country conducts business. For your chosen country, you must find out the following cultural information and create a one-page fact sheet related to the culture of your country.