IKEA Case Study – Building a Sustainable Supply Chain

When students come across case study writing regarding a home furnishing brand topic like IKEA then, they need to keep two things in mind. One thing is Environment Friendly Supply Chain, and the other is Environment Friendly sustainable business.

IKEA SWOT Analysis - Marketing Assignment & Essay Help

As per the SWOT Analysis Writing of IKEA, its strength is to provide low-price furnishing with a cooperative supply chain but its weakness is to struggle in guiding the supply chain partners during all their business environmental aspects. Its opportunity is to utilize resources in designing recyclable products, but its threat comes from rival furnishing brands that may attract its supply chain partners.


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IKEA PESTLE Analysis - Marketing Assignment & Essay Help

As per the PESTLE Analysis of IKEA, it has been welcomed by political establishments of around 36 nations. This is possible due to its cooperative supply chain partners who understand their business philosophy and environmental concerns. IKEA uses the e-Wheel technology and also conveys it to its supply chain partners, all of them adhering to the law worldwide.


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