IKEA Building and Supply Chain Case Study
IKEA is the world’s largest furniture retailer. It is one of the most loved companies worldwide. It offers low prices and a wide range of products. Some of the key facts of IKEA are mentioned below.
- Brand Value of IKEA is 18,949 million USD
- Top 5 countries for IKEA Products are: Germany, US, France, UK, and China
- Gross Profit of IKEA worldwide ( 2009-2018) 12,355 million Euros
- Europe’s share in IKEA Sales- 71%
- Number of IKEA Stores in Europe- 280
- Number of visits to IKEA stores worldwide - 957 million
- Number of visits to IkEA.com worldwide - 2.5 billion
- Annual Donation by IKEA Foundation Worldwide - 120 million Euros
- Net Income of IKEA Worldwide - 1468 million Euros
- IKEA retail sales in 2019 - 38.8 billion Euros
- IKEA Co-workers worldwide - 208,000
- New IKEA Stores Set up in 2018- 19
- IKEA Founder - Ingvar Kamprad
IKEA is a privately help home product retailer selling furniture, round the world. It was found in Sweden, in the year 1943 by Ingvar Kamprad, who was then 17 years old. Ingvar’s idea was to provide home furnishing products having good function and quality at much lower prices than its competitors. He used his experience in Samaland to reduce costs and gain an edge over other retailers in the market. The first IKEA stores were inaugurated in Norway and Denmark. The IKEA catalog was first produced in 1951.
All these efforts paid off and IKEA went on to become one of the largest companies in the world.
IKEA Building and Supply chain case study
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Most Popular FAQs Searched By Students:
Q.1. What Is an IKEA Case Study?
Ans. IKEA Case study is a case study on the world’s no furniture manufacturer. Now, depending on its subject, a case study might deal with numerous aspects of the company, such as its corporate structure, marketing strategies, notable events, the challenges faced by the company and the steps it took to resolve them.
Q.2. How To Write A IKEA Case Study?
Ans.: The general rules of writing an excellent IKEA case study involve:
• Studying the subject of the case study minutely
• Researching and gathering information about IKEA’s success factors
• Focus analysis of the case under study and find out its reasons forits existence & its impact
• If you are dealing with specific problems that the company faced or faces, then look into the reasons behind them and the steps taken to resolve them.
• Extensive background research is essential. Your case study must deliver accurate and sufficient information to back up its content.
Q.3. What Should A IKEA Case Study Include?
Ans.: If you are asked to write a case study on the company as a whole, then certain vital features and aspects must find mention. They are:
• The company’s corporate structure
• The IKEA concept
• IKEA Stores and their unique features
• IKEA furniture and their popularity
• Brand marketing and the IKEA marketing mix
• Distribution and supply chain management
• The company’s social and environmental initiatives
• A brief mention of the facts and figures
Q.4. Why Is The Case Study Important In Marketing?
Ans.: Case studies are a staple of the marketing domain. Businesses publish case studies for promotion and connect better with their customer base. On the academic front, marketing students use case studies to analyze, investigate and learn more about various promotional and marketing concepts.
Q.5. What Are Examples Of IKEA Case Study?
Ans.: For some excellent examples of IKEA case studies, do a quick search on our website and access to free case study samples on IKEA and many other businesses.
We possess strategic case studies, business case studies, exploratory case studies, illustrative case studies and many more on our website. Get seamless access to them through our website and quench your thirst for knowledge.
Q.6. What Is The Importance Of Case Study?
Ans.: The following points compile the reasons behind the indispensability of case studies.
• Mega corporations publish regular case studies to highlight their capabilities not just to their customers but to their ancillaries.
• Well-crafted case studies inform readers about the impact of a product or a service or a significant decision.
• Case studies dwell on the details of the strategies that lie behind the impactful decisions of a company.
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