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We know what woe is writing an IKEA SWOT analysis. So, here are some points that our IKEA case study writers generally consider while writing a case study:
Strengths
- An internationally known brand that attracts customer of various demographic groups
- The business idea is unique and therefore faces little or no direct competition.
- The brand provides innovative but functional products to its customers at fantastic price deals.
- IKEA is powered by a workforce that has specialist knowledge in the key product areas.
Weakness
- Although a globally known brand, yet IKEA depends mostly on the European markets most since its 90% of its customer base rests in Europe.
- Very few stores across America, the Middle East and Asia.
- Along with the low prices, the brand is also known for its low level of customer service which gives it a negative image within its existing customer base.
- Even in this age of Ecommerce, the fact that a customer is not able to see and touch the product is still an issue.
Opportunities
- From internationally acclaimed to going global, IKEA has scope in the Asian continent and Eastern European models.
- Although the brand deals mostly in low price high volume product, there is a chance that if the brand moves towards mid and higher prices, it can expand its demographic base and increase its customer base with less reliance on just one demographic class.
- The e-commerce site of IKEA can be optimised to achieve growth and increased levels of customer service with a reduction in additional transactional capability from the stores.
Threats
- Within growing competitive retail markets, many other retailers are beginning to follow the low cost value model as that of IKEA which will definitely have an effect on the brand value of IKEA.
- Owing to rising living costs and depleting disposable income, IKEA has to face the economic wrath, and the brand's performance may have to suffer in the UK and American markets specifically.
The above pointers for your IKEA case study can help you immensely and are sure to your case study an interesting one.
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Since it demands you to abide by specific rules and standards, you must avail for online IKEA case study help. Here are some of the reasons why!
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