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Ans. SWOT is the abbreviation of the qualities of a subject. S- strengths; W- weaknesses; O- opportunities and T- threats. While applying them to a case study, the jotting down of the qualities in the given areas is very important. This allows an in-depth idea about the functioning of the subject in concern. This helps in bringing out the strengths as well as the loopholes in the subject.
Ans. Ingvar Kamprad Elmtaryd Agunnaryd famously known as IKEA is a furniture company. It has created a brand out of itself. They offer a great range of furniture at a very low cost. Apart from the pricing, the company gains the profits through its’ effective marketing strategies known as the 7Ps of marketing. They stand for a place, promotion, process, people and physical evidence. This makes it one of the leading companies in the field.
Ans. Through the implementation of the very effective marketing strategies of the 7Ps, IKEA gains a competitive advantage. The main factor that contributes to the gaining of competitive advantage in the market is the price. The company offers a large range of products at a very low price when compared to the other companies offering the same product at a higher price.
Ans. Just like any other company that is out there in the market, IKEA also has few challenges to face. The top challenges include the competition that it has with the local furniture makers. They are a threat to the company as they can attract more audience towards itself. Other challenges faced would be the return on investments and lack of space for larger stores.
