case-study   IKEA Case Study – SWOT Analysis and Sustainable Business Planning

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IKEA Case Study – SWOT Analysis and Sustainable Business Planning

When students come across case study writing regarding a home furnishing brand like IKEA then they need to focus on two things. One thing is SWOT Analysis and the other is environmental friendly business.

IKEA SWOT Analysis - Marketing Assignment & Essay Help

As per the SWOT Analysis Writing of IKEA, its strength is of designing functional products at low prices but its weakness is its large size global business that may not control quality sometimes. Its opportunity lies in recycling of things to design new products but its threat lies from other low price furnishing brands.

IKEA PESTLE Analysis - Marketing Assignment & Essay Help

As per the PESTLE Analysis of IKEA, it is a company that has its stores located worldwide. Its socio-economic state is extremely strong as its sales have reached 21.2 Billion Euros in 2008. It uses high end technology and procedures like recycling to design its products. It adheres to Legal rules across nations and strongly believes in environment friendly business.

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