E-Commerce Challenge Solutions
Imagine you have a date with your fiancé on Valentines’ Day. You want to make him feel special, want to buy something nice and unique. However, given your hectic work schedule, it is too much to ask for some time and visit the market and buy a nice gift. In a situation like this, you do the obvious. You order something nice, available within your budget, from very popular online shopping site.
It’s a common scenario these days. E-commerce has made it possible; and we can’t thank them enough. With everything available at our fingertips, we save time, energy and a lot of money by shopping from the e-commerce platforms. A lot of us literally survive on these.
But do we care much when it comes to the bigger picture? We rarely read about the e-commerce challenges, discuss the possibilities and new ideas that could have helped the sector bloom further.
Here, therefore, is an overview of all the nitty-gritty details of what is going on inside the e-commerce industry currently.
If you are a student and is working hard to compose an e-commerce assignment for your university project, this piece by MyAssignmenthelp.com might become your saviour. Read on!
First things first, are there any challenges that e-commerce faces? They seem perfect!
Let us spill the beans. With each New Year, e-commerce solution platforms open up to new e-commerce challenges and e-commerce challenging issues. Before customers could sense it, the industry starts facing the outcome. Here’s some from the top listed e-commerce challenges-
Today, customers do not only shop from a single channel. They prefer both physical and online stores. Based on factors like pricing, bulk orders, offers, availability, and time- customers decide the channel. So an e-commerce platform that is available both online and offline, have a website, direct message sending facility, and social media page, is most likely to receive most number of customers. While people love to reach out to the retailer through various channels, e-commerce business skills that is not taking omni-channel presence seriously is very likely to fall behind of its updated competitors.
- Personalised shopping experience
Customers complain a lot about not having personalised shopping experience from websites they buy stuffs from frequently. For the e-commerce websites, it’s not at all a cakewalk to understand their customers’ shopping behaviour, what they have brought earlier, what they would likely to purchase next, and what they are looking for. Doing the same in an omni- channel level, is an enormous challenge.
While shopping site like Amazon has become able to deliver customers with personalised shopping experience, others have a long way to go.
- Fastest and smoothest delivery system
With competition growing an all-time high among e-commerce websites, focusing on delivery experience can impact in changing the game. While mega retailers have the budget to afford multi-channel delivery system to reach the customers soonest, those still haven’t focused on it can expect their traffic and search engine ranking to drop. Serving the customers’ craving for one day delivery and faster pick up will only help sites ride the ranking ladder faster.
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Some more indispensable e-commerce challenges in-brief
E-Commerce has grown immensely since birth, but the challenges seem to grow even bigger. Here are some other challenges which we didn’t discuss in the section above-
- Competitor analysis is the oldest and most relevant aspect in business, and e-commerce is no different.
- Return, refund and shipping policy should be as hassle-free as possible as consumers now check these before they make a purchase. The better the customer service is, the less chances you have for revenue loss.
- Super-costly digital advertising
- Online fraud threats followed by trust issues by consumers
Plausible way out of the discussed challenges
Now that we are acquainted with the challenges, let’s discuss the ways to address them –
- Make omni-channel presence the key to reach out to customers. Owning the right technology which would engage customers via phone, message, email, in-app messaging, social media advertisements, and pop-ups help address consumers with personalised experience.
- Emphasising on the strategy that fast growing competitors are owning can help shine brighter in the long run.
- Segmenting visitors depending on their in-app journey, purchase, browsing behaviour, app location, and past conversations help anticipate consumer behaviour, hence offering more personalised and efficient service makes way.
- Data security is a must. Security breach can cost e-commerce websites a fortune in every aspect, hence regular data back-up and installing security plugins are fundamental solutions.
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