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Long before Edmund Jerome McCarthy’s theory of the marketing mix, marketers had realized the utmost importance of distribution (or place according to 4Ps of marketing) in the marketing strategy of a product. The channel through which a product reaches the end user or the consumer is an important part of the supply chain of a product and develops an interesting channel mix or distribution strategy that can help to market a product more effectively. Allow our distribution strategy assignment help experts to make you understand the concept of distribution and its relevance for modern business enterprise.
Distribution is the means through which a product or a service reaches the consumer or the end user either through direct or indirect means. Distribution through indirect means typically involves use of intermediaries. Our distribution strategy assignment help experts can help you to understand what is distribution strategy all about.
Distribution, better known as place, is a part of the overall marketing strategy or marketing mix. Our distribution strategy assignment help material gives an idea of marketing mix that has been popular in marketing circles since 1960s. Initially proposed by E.J. McCarthy, our distribution strategy assignment help experts mention the four elements of marketing namely:
However, later in 1990, 4Ps were replaced by 4Cs namely:
In both the models of marketing mix, however, place or channel has remained an important factor to consider, point our distribution strategy assignment help experts. Place or channel refers to the physical space where the product is sold. However, in the age of internet, e-commerce and credit cards, physical space is being transformed into a virtual one. As such the understanding of distribution has changed over the years. Let our distribution strategy assignment help experts help you to understand the various shades of scholarly opinion.
E.J. McCarthy who was the professor of Michigan State University and the University of Notre Dame developed the idea of distribution in the marketing theory. In his several authored books, our distribution strategy assignment help experts found that he developed the concept of marketing mix which included four elements. They were price, product, promotion and place. According to our distribution strategy assignment help experts, here place meant either the means through which a product reached the consumers or the channel through which a product or service reached the consumers.
Later on, this theory was somewhat modified by another scholar called Robert F Lauterborn who proposed another classification of marketing mix. Compared to previous theory our distribution strategy assignment help experts noticed that this time the term ‘place’ was replaced by ‘convenience’. Lauterborn argued that in the age of internet, credit cards and e-commerce, people do not need to go to another place to buy a product. As such rather than the place of buying a product, it is the convenience of buying a product that is important. You can prepare high-quality assignment on these above subjects with distribution strategy assignment help.
A more formal term was used by Koichi Shimizu. You can have more proficient knowledge about this author through our distribution strategy assignment help service. He used the term ‘channel’ in order to bring into focus the importance of the customer or demand in the supply chain network rather than that of the production.
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Types of distribution
Distribution is made up of marketing channels. Our distribution strategy assignment help experts define marketing channels as sets of intermediaries which are responsible for making a product or a service available to the consumer. A company can develop as many channels as it needs to.
The distribution strategy assignment help experts further mention that channels are classified according to the number of intermediaries. A level zero channel means there are no intermediaries. This is typical of companies which are involved in direct marketing. A level one channel has a single intermediary.
The distribution strategy assignment help experts describe three types of distribution networks:
Our distribution strategy assignment help material talks about intensive distribution networks which have a large number of intermediaries. Products and services which are very commonly available like snacks and food items have intensive distribution networks. They are available at a wide variety of outlets.
Our distribution strategy assignment help experts point out that selective distribution networks have few intermediaries. Such companies sell specialized goods and services like heavy machineries, tools and industrial objects.
This network strategy is common for luxury brands like Gucci, Chanel, Louis Vuitton etc. Our distribution strategy assignment help material also include these exclusive distribution networks that have very few intermediaries and exclusive distribution strategies are often followed.
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While distribution networks may be of three types depending on the number of intermediaries, marketing channels, however, depend on the nature of the intermediaries. Our distribution strategy assignment help experts discuss four main types of marketing channels:
The producer sells the product directly to the consumer. This type of marketing is most beneficial to farmers.
In the second type, the retailer has a prominent role to play. In this distribution network, the retailer buys the product from the producers and directly sells them to the customer. Our distribution strategy assignment help experts mention that giant retailers like Target and Wal-Mart use this distribution chain.
The third distribution network is often used by wholesalers like Costco which buys the product in large quantities from the producers and sells them to the consumers in bulk. According to the distribution strategy assignment help experts, buying in bulk can help to keep the prices low.
Finally in the fourth type, the product has to pass through multiple levels before reaching the consumer. This happens mostly with common items which are perishable.
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How to develop a channel mix?
In reality, many companies use a mix of different channels. In many cases, companies have to design their distribution channels from scratch where none exist. Channel design is a dynamic process of developing new channels and modifying existing channels. Our distribution strategy assignment help experts make you understand the steps of channel mix.
1. Channel objectives
Our distribution strategy assignment help experts say that the first step of developing a new channel or reformulating an older one is to have a clear marketing objective: who is the target audience? What are the goals? What should be the profit margins etc? All these points should be clear before developing a channel mix.
2.Channel design constraints
There are several constraints that one needs to overcome before developing a channel mix. The availability of good intermediaries, product characteristics, company financial resources and nature of consumers pose different kinds of constraints which have to be overcome.
3. Pervasive channel tasks
According to the distribution strategy assignment help experts, marketing gurus must also try to change existing channel structures rather than merely accepting them.
Each channel level needs multiple options. If you read our distribution strategy assignment help material, you will understand that marketing decisions for each channel should be based on the objectives, constraints and activities of each level.
5. Channel selection
A marketing distribution expert may be confronted with various kinds of options. Multiple channels might be present with multiple options. Our distribution strategy assignment help experts say that selecting the right channel is the most important task of the marketing expert.
Distribution strategy is an important feature of marketing policy and as such it is studied by management students as a part of their marketing courses. However, unlike other marketing issues like sales, branding etc, distribution assignment requires a good understanding of the entire supply chain network.
There are many difficulties students complain of while writing their distribution assignments on strategies without distribution strategy assignment help:
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