Step One: Read the following article from the Harvard Business Review
Menon, G. and Kiesler, T. (2020). When a Brand Stands up for Racial Justice, Do People Buy It?org. https://hbr.org/2020/07/when-a-brand-stands-up-for-racial-justice-do-people-buy-it
Step Two: Select a brand that has stood up for racial justice or anti-racism
The brand you select cannot be one that has been discussed or in the above article.
Step Three: ...