How Advertising Campaign Can be A Great Set of Marketing Messages

Define Advertising campaign

An advertising campaign is aseries of advertisements by a business or a company or a business sharing the same core messages, in order to convince the consumers for purchasing their products. Each advertisements might contain different themes, but in all of them, they all support the same cause. An example can be provided in this respect. In order to celebrate International Women’s day in 2017, Levis had organised “ # ShapeMyWorld’sCampaign”. The main aim of the campaign was to pay tribute the womanhood and criticizing the judgemental society, diversity, body shaming, female foeticide , gender and the societal norms and how the roles of women has evolved with time. While developing an advertisement campaign, it is essential to note the diversity of the target audience, such that the campaign is able to strike the cord, in order to get interested in the services and the products.

What does an advertising campaign include?

There are certain elements that needs to present in an advertising campaign.

The main context of the campaign- The content of the campaign should be relevant to the aim of the campaign. It is necessary to identify the main message of the campaign or the real message that the company wants to say the customer. It is necessary to make sure that 100 % of the target audience understands the advertisement.

The language of the campaign- It’s necessary to make sure that 100 percent of the visitors of the website can actually understand the advertisements, the listings and the language of the advertising campaign. The language shall be simplified as if you are talking to your elderly aunt.

Identification of the niche market- In order to find out the niche market it is the necessary to identify the ideal customer of the target audience. Are they predominantly adolescent? What are their habits? Do they watch movies? How many of them goes to the gym.

How do you create an advertising campaign?

These are the steps that needs to be followed for creating an advertising campaign. At the first place one should define the advertising goals which would include finding of the new customers, reinforcing the brand awareness, launching of a new product, informing about the lesser known business. If one is in retail and is focussing on a small seasonal sale , then the window of the advertisement should have a narrow time window.

The next step will be to decide as what will be promoted in the advertisement campaign. Whether, it is product or a service or a group of services or a special event or a brand.

The next step would be to identify the target audience. Buyers are fictitious representations of the ideal target buyers. The personas includes firmographics, demographics, habits, preferences, challenges.

In order to get reach of the target audience it is necessary to determine, where the audience could be found. While setting up of the business advertisement campaign, it is necessary to have a good audience fit. Some of the online advertisement can be allow the target audience to be hit precisely. For example, the Facebook ads allows clients to be targeted on the basis of interests or the demographics.

The next step would be to choose the timing of the campaign. Some types of advertisement can be launched immediately, whereas others would require advanced planning.

Nest, you need to set up an advertising budget.

The outlets where the advertisements should be done has to be done needs to be selected. It is necessary to find a media outlet which will align with the audience, budget and timing.

Next, one needs to create the advertising message and the creative assets of the campaign like footage, graphics and audio. Some of the advertisement might require professional expertise. Final step would be to evaluate the result of the campaign.

How to create an effective campaign for marketing

The ways to create an effective campaign for marketing are as follows:-

Testing, measuring and learning- One has to adapt in real time, if things are not working.
Simplification of the channels – It is necessary to focus on only one channels for delivering the message to the correct target audience.
Application of agile marketing- agile marketing can be applied for controlling the cost. Agile sprints can be used to test, learn and iterate and ramp cost over time.
Next step would be to create partnership that would share the cost
cost of a campaign can be reduced by proper partnership. Things like co-op advertisement, where one groups together some non –competing brands for the broadcast, print or the digital campaigns.
All the contents of the campaign needs to be updated
The consumers should be asked to refer this campaign to the friends and the families.
In case of budgetary constraints, it is necessary to prioritise the areas of the strategic impact of the business
It is necessary to determine the target persona
The customers will be asked for the reviews.

What is the purpose of an advertising campaign for marketing?

Advertising campaign for marketing are important because that is the perfect ways to reach the clients, leads and the customers. Advertising campaigns with effective touch points will grab somebody attention better than a single advertisement. One needs to break through the clutter, while promoting himself and it is the marketing campaign that does that.

Types of advertising campaigns

There are two types of advertisement campaigns.

Burst campaign- They spreads the ad spend in to promotional burst of three to four weeks. This can be referred to as a process of the aggressive affiliate marketing over a short period of time, aiming at exposing the app to the largest audience possible.
A drip campaign uses direct marketing doe acquiring the customers through lead nurture programs. Drip campaign cause a long term and large scale effect, as it takes place for a long term.

Bibliography:

https://www.feedough.com/advertising-campaign-meaning-examples-planning/

https://createhype.com/key-elements-successful-advertising-campaign/

https://gilsongraphics.com/marketingcampaigns/