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National Automotive Policy (NAP)Given the significant challenges facing the automotive industry, in particular globalization, economic liberalization and increasing competition, the Malaysian government felt that there is a need to review the strategic direction and policy framework for the domestic automotive sector. This change towards a less regulated policy is crucial to maintain the competitiveness of the domestic automotive sector in the country and internationally and to make it thus viable in the long term. Having this in mind, the government launched the National Automotive Policy (NAP) in March 2006, which primarily aims at progressive market liberalization. In September 2009, the NAP was revised to encourage new investments, ensure a long term sustainability of the domestic automotive industry, ensure safety and quality of products and services and protection of the environment.Some highlights on the revised NAP:?Manufacturing licence -Local assembly of luxury passenger cars above 1,800 cc or priced above RM150,000 is fully liberalized. This means foreign firms are allowed to obtain manufacturing licence and can hold 100% equity in the companies. However, current policy on the freeze of manufacturing licence for reconditioning and reassembling activities is maintained.?Amendments to the AP System (Approval Permit) -The issuance of APs will be stopped by end 2015.?Incentives -Incentives such as Pioneer Status/Investment Tax Allowance for the manufacture of critical components for cars such as brake system and transmission.?Safety standards -There would be a gradual introduction of Vehicle End of Life Policy. Vehicles above 15 years will have to undergo mandatory inspection during road tax renewal.?Euro 4m specification -Implementing Euro 4m specification for petrol and diesel in 2011.?Tax/Duty -The Import Duty structure is maintained at 0% for CKD and 5% for CBU for AFTA. As for Excise Duty, there are no changes.?Imports -From June 2011, it would be prohibited to importused parts/components.?Establishment of a strategic partnership for Proton -The quest is on for Proton to have a strategic partnership with a globally established manufacturer.Page 9of 9Required:(a)Identify the issues that require immediate attention by the Proton’s management. (b)Analyze the financial statements of Proton for the years2007 to 2011. What can you say about the company’s efficiency and profitability? Use relevant ratiosto support your answer.(c)Develop a SWOTanalysis based on the case study above. Please include the ratios that you have identified in question (b).(d)Based on the SWOT analysis above, create a strategy that can mitigate the issues identified in (a)
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