Marketing Mix and Financial Statements Analysis for Scott Technology

Segment targeting by Scott Technology

What group of customers (segment) do you think scott technology is targeting?

Describe these as accurately as you can by developing describing the persona of a typical customer?

Marketing managers select a marketing mix that suits the preferences of the market segment they are 

Consider the marketing mix (4ps) of a scott technology’ product and service, and explain how it is designed to appeal to the customer you identified above. To do this you should demonstrate how the elements of the marketing mix match the preferences of the customer.

There are many other organisations that wish to sell customers automation positioning is the marketing term to explain how each organisation’s products / services are different.

Identify five other organisations that a customer could buy their automation products from new zealand and worldwide, and map them on a perceptual map using price and quality as the criteria.

Discuss if the position you have identified for scott technology is positive or negative, and explain why.

You have been asked to assist some of the managers at scott technology with their understanding of its financial statements and with the analysis of a specific business proposal from the manager of their robot manufacturing division. Produce a summary that answers the following eight questions from a management perspective.

Users of financial information: Give examples of four groups of users of scott technology accounting information and discuss the needs of each of these four groups. 

Purpose of financial statements:

Name and explain the purpose of the four principal financial statements.

Accounting elements: Name and define the five main accounting elements and give the accounting equation that explains the relationship between them.

Write a summary explaining to the scott technology managers why it is necessary to allocate overheads in a business and describe some of the issues that can arise when financial information includes allocated overheads.

Using the financial statements in the 2018 annual report, calculate and report the ratios set out in the table below for the 2017 and 2018 financial year. Ensure that you present your findings in an appropriate and easily understood format.

Include q6 in in the appendix.

Write a summary highlighting the major trends that this analysis shows as having emerged in scott technologies financial performance in 2017 and 2018.

Break-even analysis and overheads:

Scott technology has decided to produce a new robot for sale to manufacturing plants. The manufacture of this new robot will require a new production department to be established and additional workers to be employed. They plan to sell the new robot for $65,000 each. The manager of the manufacturing department has estimated the following costs arising from this initiative: