H3619C - Wellness, Lifestyle and Spa Operations Management

Introduction to Wellness Oasis concept

a) Elaborate on Wellness Oasis’ wellness centre type and concept based on the scenario provided.

b) Explain with evidences your recommended areas to improve Wellness Oasis’ concept to “include more all-rounded wellness services and products” as mentioned in the scena

Identify your Target Market

a) Explain ONE [1] Primary and ONE [1] Secondary Target market suitable for Wellness Oasis.

Revenue Stream and Menu Development

a) Based on the centre’s concept and target market, describe SIX [6] new services and/or products to be included into Wellness Oasis’ menu based on the following revenue streams:

i. Treatments

ii. Retail

iii. Others

b) Explain your choice of recommended services and/or products in 3a.

c) Describe TWO [2] ways you can motivate staff to improve sales of the above revenue streams.