Strengths and Weaknesses of Pleasure-Oriented and Health-Oriented Messages in Healthy Eating

Background and Purpose of the Study

Part 1: Essay  Vaillancourt et al., (2019) evaluated the effectiveness of pleasure-oriented versus health oriented messages in the promotion of healthy eating. Assess the strengths and weaknesses of their research in terms of the study conceptualisation (i.e., argument(s) for conducting the study) and the study design (i.e., methodology – sampling, measurement/instrument, data collection procedure and data analysis). Your assessment should be substantiated by relevant content from the journal article. Based on the identified weaknesses, select one additional construct* that you think could and/or should be incorporated into a study looking at the effectiveness of pleasure-oriented versus health-oriented messages in healthy eating promotion. Evaluate how the introduction of this new construct can help to improve the existing study and substantiate your argument(s) with appropriate references. Design a new study that incorporates your additional construct into the original study— the detailed methodology (i.e., sampling, measurement/instrument, data collection procedure and data analysis) of this new study is required. Whilst the new study may either be quantitative or qualitative, you should compare how it avoids and/or addresses the methodological weaknesses you had identified in the original study (particularly if the new study is also quantitative in nature). *Note that this is an addition – all original constructs (both independent and dependent variables) studied in Vaillancourt et al.’s (2019) should remain Required reading ? Vaillancourt,. Student notes You are expected to download the article selected for this assignment via the SUSS Library eresources. It is also necessary for you to research further into the literature to gain a clearer overview of the research designs and methods that are used by previous research studies in this area. You must also cite all sources and provide the complete references in APA style in the Reference section. You are expected to write this in a research paper format. Please do take note that you will also be evaluated on your grammar, sentence construction and overall structure of your essay. Writing succinctly is an important skill to acquire in academic writing. You are required to adhere strictly to the word limit.