HRM for Cafe Bella in China.

HRM Considerations for Cafe Bella to Establish Their Business in China

Cafe Bella is an Italian coffee bar chain specialising in organic high -quality coffees and Italian pastries. Cafe Bella is a huge hit in Italy and is looking to break into the Asian market and to open its first stores in Shanghai and Beijing (China).

The new stores will operate in a very similar way to operations in Italy (HQ), with the same product line in order to retain their individuality.A General Manager (PCN) has been identified and is available to be flown over to China in the first instance from Italy, but the company require more advice on staffing policy and whether to hire local staff for management positions (as well as at barista level)?

The company has approached you, as an experienced HR consultant, to advise them about key HRM considerations for establishing their business in China. Your report should address the following key question and make clear your reasons for recommendations:

1.What are the main challenges that Cafe Bella will encounter setting up in China?

Answers will debate:
a.The key cultural differences between Italy and China and how this may impact HRM and managerial practice.
b.The most effective IHRM staffing strategy to adopt (citing appropriate models)
c.The difficulties expatriates (PCN’s & TCN’s) specifically may face adapting in China and ideas to overcome these.

	DISTINCTION	PASS	FAIL
Presentation 10% weighting	Effective report style with neat legible presentation; correct spelling; grammar and punctuation accurate; meaning clear and fluid with an articulate academic writing style.	Effective report lay out; neat legible presentation; occasional spelling errors; grammar and punctuation are mainly accurate; meaning coherent and generally fluent writing style.	Poor report lay out; untidy and difficult to read; much incorrect spelling; poor grammar and punctuation; meaning unclear; language lacks fluency.
Referencing 15% weighting	Inclusion of extensive appropriate and current literature which is accurately integrated into the text; all citations acknowledged; recognised citation method used consistently.	Evidence of appropriate literature, which is accurately integrated into the text; most sources acknowledged; recognised citation method used consistently.	Literature either not consulted or is not relevant to the discussion; citation method very poorly and/or not used.
Knowledge & understanding 30% weighting	Demonstrates considerable knowledge of relevant literature with the ability to draw on less obvious sources and go beyond these to new insights/perspectives. Robust critique of theoretical models/frameworks cited. Effectively underpins thorough and original arguments with appropriate literature.	Demonstrates some ability to identify and link together information from a range of appropriate sources. Appropriate critique of theoretical models/frameworks cited. Arguments are clearly stated and there is some evidence of knowledge of current developments.	Knowledge and understanding appears incomplete or superficial; demonstrates little ability to link and integrate knowledge from a range of areas or to develop coherent arguments. Limited critique of theoretical models/frameworks cited.
Analysis 35% weighting	Thorough analysis of case study material, identifying a range of relevant issues, which includes some less obvious matters. Highly developed integration of theory with in-depth understanding of issues related to organisational practice. Demonstrates highly developed ability to critique research findings, appreciating the importance of appropriate methodologies. .	Analysis of case study has clearly taken place and a range of relevant issues are identified. Some evidence of integration of theory with understanding of issues related to organisational practice. Demonstrates some ability to critique research findings, appreciating the importance of appropriate methodologies.	Analysis is superficial and limited in scope. Limited evidence of integration of theory with little understanding of issues related to organisational practice; inability to critique research findings, and fails to appreciate the importance of appropriate methodologies.
Conclusion & Recommendations 10% weighting	Reaches conclusions which show insight into dynamics of management practice. Clear and detailed recommendations which demonstrate practical relevance and SMART objectives.	Conclusions show general appreciation of dynamics of management practice. Clear recommendations with some detail of practical implications.	Conclusions show little understanding of realities of management practice. Vague recommendations with minimal consideration of practical details. Recommendations are generalised and/or superficial.

NB: the percentages are shown as indications of the relative importance of each section and should not be taken as a precise indication of the marking scheme

If material is simply reproduced from reading, using the same words, this will be treated as plagiarism and a fail mark will be given. Material copied from websites or other sources that provide readymade solutions to coursework will be deemed an academic offence and subject to disciplinary action.

Get instant help from 5000+ experts for