A Critical Evaluation of Management Practice at Netflix

Netflix's Mission, Values and Preferred Management Practices

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass the module.

For this assignment you are required to critically evaluate current management practice at Netflix. Likewise to determine whether it’s employee culture, values and preferred style of management practice is likely to attract and retain the top global talent that is key to its continued success as the world’s largest entertainment/media company.

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Detailed information and learning resources relating to the case study and the specific management competence being studied is provided within each topic.

You are also expected to carry out a substantial amount of individual research to strengthen your understanding of the business context and the preferred style of management practice.

Business Report: A Critical Evaluation Of Management Practice At Netflix

You are required to produce a business report based on a critical evaluation of current management practice at Netflix.

You will need to use your knowledge of the management competencies (i.e.: evidence-based theories and concepts) covered in this module and demonstrate your ability to apply these to the Netflix’s current business context.

• Brief Introduction (6 Marks)

Provide a brief definition of good management practice, an overview of the purpose of your business report and an indication of the contents.

• Task 1 – Management Practice at Netflix (15 Marks)

Identify Netflix’s Mission; Values and preferred style of management practice and critically assess the extent to which all three of these elements are aligned.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

• Task 2 – Key Business Challenge for Netflix (15 Marks)

Reflect on the ‘Battle of the Streaming Giants’ contained within the case study materials. How will the following management competencies and the way management is practiced at Netflix enable its managers to deal with this challenge.

1. Managing Yourself- Creativity
2. Managing Yourself- Decision-Making

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

• Task 3 – The Potential Impact of Netflix Managers’ Emotional Intelligence on Employee Engagement and Organisational Performance (15 Marks)

Critically evaluate the potential impact of Netflix Managers’ Emotional Intelligence in promoting high levels of employee engagement and organisational performance.

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

• Task 4 – The Alignment of Netflix Values and Management Practice (35 Marks)

Review Netflix’s ‘Real Values” and critically assess the extent to which they reflect the following management competencies:

1. Managing Yourself - Resilience
2. Managing Relationships - Stakeholders
3. Managing Relationships - Conflict and Negotiation
4. Managing Teams - Teamwork

Support your arguments with reference to appropriate academic literature, case study materials and your independent research.

• Conclusion (6 Marks)

Provide a brief conclusion expressing your view as to whether Netflix’s ‘Real Values’ and its preferred style of management practice is likely to attract and retain top global talent within the entertainment media industry.

Your view should be based on the extent to which Netflix’s ‘Real Values’ are likely to appeal potential employees from diverse backgrounds in the entertainment and media industry.

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references, assessment self-evaluation and appendix are not part of the 5000-word count.

Please submit the self-evaluation of your submission as an Appendix.

3.Marking Guide (Student Version)

• Provide a discussion on how management is practiced at Netflix that enables its managers to deal with the challenges found in the ‘Battle of the Streaming Giants’ case study material
• Include a discussion of how creativity and decision making would resolve Netflix’s business challenges found in the ‘Battle of the Streaming Giants’ case study material
• Please note that this task can have several different answers, but you must be able to justify your answers and support your statements with relevant academic references.

Excellent understanding of how management is practiced at Netflix to deal with the challenges identified.          

Good understanding of how management is practiced at Netflix to deal with the challenges identified. 

Satisfactory understanding of how management is practiced at Netflix to deal with the challenges identified.          

Limited understanding of how management is practiced at Netflix to deal with the challenges identified.          

the management competencies of creativity and decision making enable the managers at Netflix to deal with their business challenges.       Good understanding of how

the management competencies of creativity and decision making enable the managers at Netflix to deal with their business challenges.      

Satisfactory understanding of how the management competencies of creativity and decision making enable the managers at Netflix to deal with their business challenges.              

Limited understanding of how the management competencies of creativity and decision making enable the managers at Netflix to deal with their business challenges.   

• Provide a critical evaluation of the impact the emotional intelligence of Netflix’s Managers has to influence employee engagement
• Include a critical evaluation of the potential for the emotional intelligence of Netflix’s Managers to impact organisational performance
• Please note that this task can have several different answers, but you must be able to justify your answers and support your statements with

Explain why you feel you have met the task to the level you indicate (not part

relevant academic references.  of maximum word