The problem is quite clearly articulated. It is clear that you perceived a reputational issues rated to M&S strategic management, but you could have justified the perception more rigorously.
The research problem that is needed to be considered is to identify the problems that are related with reputation, reality and perception involved in the strategic management culture at Marks and Spencer (M&S). The focus of the research will be to understand the manner in which top management of the company can help in deliberately invoke the culture related to the practise of strategic management within the organisation.
The literature review will provide an analysis of the woks conducted by different authors. A conceptual framework will be provided that helps in the development of the research along with its understanding. The link between the variables will be made so that the core concept of the research can be used to analyse the topic. Furthermore, the factors that affect each of the concepts will be taken into consideration from the literature review.
The research objective of the topic includes:
• To determine which factors within M&S top management’s competence impact the culture of strategic management at the firm
• To determine the extent to which M&S top management deliberately invoke culture in the practice of strategic management
The research questions related to the topic includes:
• Which factors within M&S top management’s competence impact the culture of strategic management at the firm?
• What is the extent to which M&S top management deliberately invoke culture in the practice of strategic management?