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BM627-Managing Innovation in Business

Question

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Learning Outcomes

1.Apply an evaluative approach to a range of business data, sources of information and appropriate methodologies in identifying drivers of innovation within a business and its environments; 

Analyse and illustrate how organisations and their leaders can successfully plan and prepare for innovation;

3.Critically discuss the importance of organisational knowledge, knowledge transfer and cross functional co-operation in order to analyse and assess innovation capability and blockages;

4.Actively engage in the identification of a new product/service for a chosen organisation and identify the key activities required for its successful development;

5.Conduct an innovation/organisational development audit appropriate for the introduction of the new product/service.

Task

1.For your first assignment you are to produce a 2000 word written report. You are required to identify an organisation of your choice, ideally based in the market sector or industry where you hope to start your professional career. You should then conduct an innovation audit that examines the organisation’s past, present and future innovation activities and capabilities.

2.You are to identify an organisation that will ideally be in the market sector you wish to work in once you graduate

In this first assignment, your task is to conduct an innovation audit of the selected organisation to examine the organisations innovation history; the present level of innovation activities; and future innovation requirements.  The audit will factor in wider macro and competitive environment factors as well as upstream and downstream supply chain participants.    

BM627-Managing Innovation in Business

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