Strategic Business Plan Consultancy Report

Researching the Relevant Industry, Market, and Business Environment

In producing your report you should:

a) Research the relevant ‘real world’ industry, market and business environment the company/venture is situated in. You should use a combination of relevant real world primary and/or secondary research to provide the basis upon which your strategic choices are made.

b) Utilise a range of strategic tools to help analyse the relevant situated context.

c) Identify, explore and evaluate alternative strategies for developing the business.

d) Arising out of a), b) and c) above, set out a compelling five-year business plan consultancy report designed to enhance shareholder value. You may use your own definition of shareholder value but must explain and justify its selection. The plan may identify a range of strategies for consideration but should ultimately put forward your recommendation with evidenced justification for why the proposed is the best way forward.

e) Identify specific key performances (KPIs) to assist in measuring to what degree shareholder value is being enhanced. These KPIs should be justified and appropriately monitored.

d) Review your proposed plan, and identify and assess the key risks within it. You should include graphs, tables and figures within the main body of the report where appropriate. Please refer to the Project Presentation Guide document within the Final Project section on the VLE for word count guidance for tables and graphs. You should include extracts of your spreadsheet planning tool results within your business plan report to strengthen your justifications and evidence. You are not required to submit the actual planning tool