Analysis of Trends in UK 4X4 Vehicle Industry

Introduction to the Industry and Advantages and Disadvantages of Macro Business Analysis

You are a Strategy Consultant to the UK 4 X 4 Vehicle Industry. You have been asked by a major client to produce an analysis of the current trends in the macro business environment, and to identify the key opportunities over the next 3-5 years. You are required to collect secondary data relevant to the industry and produce a summary based on the following

tasks:

A. Introduction to the industry + advantages and disadvantages of macro business analysis

B. Using suitable framework(s), such as PESTEL, analyse the industry’s external macro business environment

C. Discuss at least TWO business opportunities that are present in the macro business environment.