o Movement of products, people, money, companies and information across national boundaries,
o Globalisation of production
• MNEs ability to locate different stages of production in a variety of locations globally
• Based on the value chain, which envisages successive stages of production, each adding value to the finished product
o Globalisation of markets
• MNEs ability to serve customers with their products around the world
• Ability to adapt to differing needs in differing countries
Your Everyday Life:
• Wake up to a GE alarm clock made in China
• Slip on Adidas sandals made in Indonesia
• Put your Superdry clothes on from China and India
• Unplug your Nokia phone made in the U.S. and Taiwan
• Hop into your VW made in Poland
• Listen to Coldplay from England
• Grab a Starbucks coffee with beans harvested in Columbia