Furthermore, much of the writing in academia has further fuelled the debate and created inconsistencies in our understanding of the real impact of the Internet. For example, there are many divergent opinions in this area as illustrated by the following questions:
Q1.Does the growth in online shopping mean the extinction of the typical ‘high street’ store?
A.What shifts have we seen in the composition of the high street?
B.What products and services can be offered online?
C.Shift in the buying behaviours of consumers?
D.Research in-store, buy online?
Q2.Examine various business models, clicks, bricks,bricks & clicks and finally clicks and bricks?
A.What is build-to-order?
B.Works well with products which are easily categorised?
C.Disadvantages?
1.evel of stock – inventory costs
2.Delay between purchase and delivery
3.Difficulty in visualising the final product
Q3.We are increasingly hearing the term Omni-Channel retailing what does this mean and how can businesses exploit this new phenomenon?
Q4. Why are online travel services such a popular Internet application?
A.Why do so many Web sites provide free travel information?
Q5. Compare the advantages and disadvantages of distributing digitisable products electronically versus physically?
A.What is a digitisable product?
B.Prime example is media
C.Intangible dominant with minimal co-creation
Benefits of increased catchment, reduced costs , unlimited scalability, long tail model
Additional benefits e.g. cultural testing as a precursor to internationalisation
Ethical and legal issues
Is the product devalued?
Logistics of having a digital supply chain?