BUS7003 Implementing Strategy

Assignment Brief

As part of the formal assessment for the programme you are required to submit an Implementing Strategy report. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module you should be able to:

1.Demonstrate a critical understanding of strategic management theory

2.Demonstrate a critical understanding of vision, value & ethics

3.Critically evaluate organisations capability to successfully innovate

4.Critically assess the importance of ethics and the role of CSR in the development of an organisation.

5.Apply theories and concepts to resolve a range of business problems.

6.Critically assess the strategic options for growth using a variety of marketing models.

7.Responsible Global Citizenship: Understand global issues and their place in a globalised economy, ethical decision-making and accountability. Adopt self- awareness, openness and sensitivity to diversity in culture.

Your assignment should include: a title page containing your student number, the module name, the submission deadline and a word count; the appendices if relevant; and a reference list in University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.

Please note that exceeding the word count by over 10% will result in a reduction in grade by the same percentage that the word count is exceeded.

You must not include your name in your submission – University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Assignment Task - Report

With reference to the information in the case study, Hertz Global Holdings, Inc; Noe, Pully and Reavis (2018) answer the following questions.

Question 1

Undertake a strategic audit and critically evaluate Hertz’s current position in the marketplace concentrating on its external operating environment and its internal core competencies. You will need to utilise relevant management models from the course materials and provide supporting evidence from a range of external sources to support your academic argument.

Question 2

Critically evaluate Hertz and its vision, value and ethics and its capability to successfully innovate. What is the current position in respect of their corporate social responsibility initiatives and are there any further actions that might be necessary for Hertz to fulfill its corporate sustainability initiatives? Justify your position taken and provide supporting evidence from a range of external sources, including those of the company to support your academic argument.

Ensure you utilise fully as a minimum Porters 5 Forces, PESTLE, Porters Value Chain and core competences in response to question 1 using good quality sources of information that are fully referenced with the Harvard system.

Ensure you first outline (Harvard referencing) academic best practice in terms of vision, value, ethics, innovation, corporate social responsibility before you then compare how the organisation is actually performing against this academic best practice theory in response to question 2 using good quality sources of information that are fully referenced with the Harvard system.

Critically evaluate the strategic options for growth of Hertz making use of the marketing models highlighted in the course materials. Justify your position taken.

Ensure you utilise as a minimum the Ansoff matrix in your response to question 3 using good quality sources of information that are fully referenced with the Harvard system.

Formative Feedback

You have the opportunity to submit an outline plan of your intended assessment answer to receive formative feedback.

The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.

Your work must be submitted to your module tutor by email using the email address on the module page on or before two weeks prior to the assessment submission. This is to allow time for you to reflect on the feedback and draft your final submission.

Formative feedback will not be given to work submitted after the above date.

Guidelines

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system.

The My Study Skills Area on contains useful resources relating to referencing.

You must use the AU Harvard Referencing method in your assignment.

Additional notes:

Students are required to indicate the exact word count on the title page of the assessment.

The word count excludes the title page, tables, figures, diagrams, footnotes, reference list and appendices. Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count. ALL other printed words ARE included in the word count See ‘Word Count Policy’ on the homepage of this module for more information.

Assignments submitted late will not be accepted and will be marked as a 0% fail.

Your assessment should be submitted as a single Word (MS Word) or PDF file. For more information please see the “Guide to Submitting an Assignment” document available on the module page .

You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is on the homepage of your module and also in the Induction Area).

Assessment Criteria:

Level is characterised by an expectation of students’ expertise in their specialism. Students are semi-autonomous, demonstrating independence in the negotiation of assessment tasks (including the major project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are expected to demonstrate an ability to isolate and focus on the significant features of problems and to offer synthetic and coherent solutions, with some students producing original or innovative work in their specialism that is potentially worthy of publication by University. A clear appreciation of ethical considerations (as appropriate) is also a prerequisite.