Health Promotion Assignment: Origins of Alcohol Reduction Strategy in England, Designing a Program a

As part of the formal assessment for the programme you are required to submit a Health Promotion assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module you should be able to:

1. Identify and explain the origins of health promotion.
2. Appraise the key theories and concepts that inform health promotion and relate these to specific health promotion approaches and methods.
3. Plan and evaluate health promotion programmes in light of specific examples showing an evidence-based approach, creativity and innovation.
4. Identify a variety of communication strategies to disseminate health promotion messages.

Graduate attributes

Perform effectively within the professional environment. Work within a team, demonstrating interpersonal skills such as effective listening, negotiating, persuading and presentation. Be flexible and adaptable to changes within the professional environment.

Maximum word count: 4000 words

Please note that exceeding the word count by over 10% will result in a reduction in grade by the same percentage that the word count is exceeded.

You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Assignment Task (4000-Word Report)

This assignment is worth 100% of the marks for the module.

Background Context:

In the weeks since Public Health England (PHE) announced its partnership with Drinkaware for the 'drink free days' campaign, it has faced widespread criticism. The extent of the concern may have taken some, including PHE, by surprise. However, the fact it has raised the profile of debates about industry-Government partnerships may be seen by critics as an important repercussion.

An open letter expressing concern about the partnership has now been released, calling on UK public health scientists to sign and support its calls for PHE to “work with your Alcohol Leadership Board to formulate and publish guidelines for engagement with the alcohol industry and its associated organisations”. The letter argues the decision has led to significant “reputational risk to PHE’s status as a provider of impartial, evidence-based advice” and its authors are “alarmed by public statements from PHE” in response to concerns raised.

Question 1:

Describe and discuss the origins of the ‘Alcohol Reduction strategy in England’; tracing it from the Ottawa Charter and Alma Atta declaration to the Drinkaware campaign. Further guidance:

1. Describe the history of the alcohol reduction programme from 1970 to the Launch of the Drinkaware campaign. Link this history to the Ottawa Charter and Alma Atta declaration.
2. Discuss the rationale for the launch of the Drinkaware campaign and the involvement of Public Health England with the campaign.
3. Support your work with properly cited and referenced source materials.

Question 2:

Design an alcohol reduction programme for young people (16-25years) in England. Consider addressing the following in your programme:

• a discussion of the health promotion models that would apply to your programme and why.
• Identifying and explaining the key stakeholders of the campaign and your communication strategy to engage them.

Further guidance:

1. Design an alcohol reduction programme for young people in England, drawing from evidence of effective alcohol reduction campaigns relevant to your target audience.
2. Discuss in detail the health promotion model(s) that apply to your programme and explain why other models not chosen would not apply.
3. Identify the stakeholders in your health promotion campaign and explain their roles in the campaign.
4. Discuss the communication strategy that you could use and justify your choice.
5. Support your work with well cited and referenced source materials.

Question 3:

If the aim of the campaign is to reduce the proportion of young people who drink too much alcohol (above the recommended quantity), design an evaluation strategy to determine how this goal will be evaluated. Identify any limitations of this strategy.

1. Set specific objectives for the programme in line with the aim.
2. Discuss the type of evaluation that will be best suited for this strategy and explain why other evaluation strategies will not be suitable.
3. Discuss the limitations your strategy.
4. Support your work with well cited and referenced source materials.