Health Promotion Assignment

As part of the formal assessment for the programme you are required to submit a  Health Promotion assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

After completing the module you should be able to:

1. Identify and explain the origins of health promotion.

2. Appraise the key theories and concepts that inform health promotion and relate these to specific health promotion approaches and methods.

3. Plan and evaluate health promotion programmes in light of specific examples showing an evidence-based approach, creativity and innovation.

4. Identify a variety of communication strategies to disseminate health promotion messages.

Perform effectively within the professional environment. Work within a team, demonstrating interpersonal skills such as effective listening, negotiating, persuading and presentation. Be flexible and adaptable to changes within the professional environment.

Please note that exceeding the word count by over 10% will result in a reduction in grade by the same percentage that the word count is exceeded.

You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

This assignment is worth 100% of the marks for the module.

Like the Black report, the Acheson report published in 1998 also adopted the socioeconomic model of health and its inequalities, which traces the roots of ill health to determinants such as income, education and employment, as well as the material environment and lifestyle. Three crucial areas are identified:

1. all policies likely to have an impact on health should be evaluated in terms of their impact on health inequalities,

2. a high priority should be given to health of families with children,

3. further steps should be taken to reduce income inequalities and improve the living standards of poor households.

In the light of this, specific recommendations from ‘the Acheson report’ include; improved benefit levels for families with children, reducing the prevalence of smoking during pregnancy, among others.