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The Importance of Innovation and Business Ethics/CSR in Business Organizations

Organizational interaction with environmental aspects of innovation

Here you should demonstrate knowledge and understanding of business organisations and business concepts.
Do not focus on your selected company but write about business organisations in general.
Use the lectures, module textbook chapter topics, and your own independent research to clearly discuss and explain the use and importance of innovation in business organisations.
Outline and discuss how innovation is key to increased productivity, market share, profitability and, therefore, organisational competitive advantage.
Innovation may be discussed from an environmental, organisational and/or strategic perspective, providing practical examples of how innovation contributes to the economic success of business organisations and is used as a source of competitive advantage.
DO NOT discuss your chosen company here, as you will do this in the next section of the report. You may discuss any of the following: 

Organisational interaction with environmental aspects of innovation: 
The role of the economy, linking innovation with economic and financial growth, and organisational survival.
Innovation and R&D expenditure, and performance. 

Organisational aspects of innovation: 
Innovation and organisational size, goals, structure, and culture.
How an organisation can make effective use of innovation.
Product, process, organisation and management innovation, and the scope of innovation (incremental, radical and paradigm shift). 

Strategic aspects of innovation: 
Innovation and management strategies.
Types of strategy (first to the market, first mover advantage, follower strategies, follower advantages) 
Constraints to effective innovation strategy. 

Innovation is linked to increased productivity, market share and profitability. In this section, research and critically assess your chosen company’s innovation strategy.
With real-world company data and examples, assess the extent to which innovation contributes to the company’s competitive advantage and success.
For example, you may analyse and evaluate the company’s innovation strategy by applying the types of innovation strategies discussed above to the company you have chosen.
In this section, DO NOT engage in lengthy definitions/explanations of the theories and vague, speculative statements. Instead, apply them critically to your chosen company, backed up by real-world company data and examples. 

Here you should demonstrate knowledge and understanding of business organisations and business concepts.
Do not focus on your selected company but write about business organisations in general.
Use the lectures, module textbook chapter topics, and your own independent research to clearly discuss and explain the use and importance of business ethics, corporate governance, and CSR in business organisations.
Outline and discuss the business arguments that socially responsible businesses are successful and profitable businesses, outlining the choice of strategies and practices available to organisations to operate in a socially responsible way.
This may be discussed from an environmental, organisational, and/or strategic perspective, providing practical examples of how business ethics/CSR contribute to the economic success of business organisations and are used as a source of competitive advantage.
DO NOT discuss your chosen company here, as you will do this in the next section of the report. You may discuss any of the following: 

Organisational interaction with environmental aspects of business ethics/CSR: 
Define business ethics, corporate social responsibility, and corporate governance. 
Discuss different stakeholders and explain stakeholder theory. 
Government influence, ethical consumers, and investors. 
Organisational aspects of business ethics/CSR: 
Discuss the issues concerned with ethics/CSR and how they affect different business activities and functions. 
Different areas of activity in ethics/CSR, and the mechanism for ethical business to be socially responsible.
Strategic aspects of business ethics/CSR: 
The moral argument for businesses to be socially responsible. 
The business argument for businesses to be socially responsible.
The strategic argument for businesses to be socially responsible. 
The extent to which ethical business is profitable business. 
Research and critically assess your chosen company’s business ethics/CSR strategy. With real-world company data and examples, assess the extent to which it contributes to the company’s competitive advantage and success.
For example, you may analyse and evaluate the company’s business ethics/CSR strategy by applying Stakeholder theory and/or Carroll’s pyramid of corporate social responsibility.
DO NOT engage in lengthy definitions/explanations of the theories and vague, speculative statements. Instead, apply them critically to your chosen company, backed up by real-world company data and examples.

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