Importance of PESTEL analysis for an organisation - Analyzing External Environment of a Chosen Compa

Understanding Organisation Structure, Governance, and Management

L01: Understand how the organisation is structured, governed and managed.
L02: appreciate the key external environmental constraints on a business;
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“A common tool of analysis of the business environment is the PESTEL analysis PESTEL stands for political, economic, social-cultural, technological and environmental dimensions. The dimensions of the environment are interrelated.In so far as the PESTEL takes the dimensions separately, it is a blunt tool for analysis” (Morrison, 2020).
Choose one company from the following list:
• Pearson PLC
• Royal Bank of Scotland PLC
• Rightmove PLC
• Sanne Group PLC
• National Express PLC

Examine how your chosen company is governed and structured.Evaluate the importance of carrying out PESTEL analysis for an organisation.Use the PESTEL framework to analyse the external environment of your chosen company.

1. Knowledge and understanding of how the organisation is structured,governed and managed.
2. Abilities to appreciate the key external environmental constraints and opportunities on a business.

• You must give a general overview of your chosen company, including its history, its organisational structure, and how it is governed. For example, demonstrate that you have conducted some research on the history of the company. How many directors are on the Board, and how many of these are executive and non-executive directors? Who is the Chairperson of the organisation, and when was he/she appointed to the Board?
• Evaluate the importance of PESTEL analysis for a business organisation. Why is it important for organisations to carry out PESTEL analysis?
• Make a list of the Political, Economic, Social, Technological,Environmental and Legal (PESTEL) factors that influence the environment of your chosen company, and discuss how these factors impact your chosen company.
• You must illustrate your answers with relevant practical examples.