Marketing Consultancy Task: Introducing a UK-based telecommunications or employment/recruitment comp

Project Overview

PRESENTATION TASK

You are a marketing consultant. Your corporate client has been undertaking research into the promotional tactics of one of the following UK based telecommunications or employment/ recruitment companies:

Telecommunications Recruitment

·BT

·Sky

·TalkTalk

·EE

·O2

·Virgin Media ·Indeed

·Monster

·Hays

·Reed

·Michael Page

·Morgan Hunt

They now wish to assess the viability of introducing one of those companies to a different country, outside of the UK, where they do not currently operate. The company CEO has asked you to work with two other marketing consultants to select a company one or more of you have researched, and present how it could successfully enter the target country.

The presentation will use the SOSTAC framework, to illustrate how this could be planned. Each element of SOSTAC should be applied separately, but a holistic overview needs to also be used so that each element is integrated within the company’s planned strategy. Each of you will lead on one of the three tasks, below.

Task one (Consultant one). Time allowed: five minutes.

Present the following SOSTAC elements:

Situational analysis based on the macro environment of your chosen country

Task two (Consultant two). Time allowed: five minutes.

Present the following SOSTAC elements:

Tactics- focussing on Place, Price and Product/ service and highlighting the following approaches

·Standardisation

·Adaptation

·Glocal

Task three (Consultant three). Time allowed: five minutes.

Present the following SOSTAC elements:

Action

Control

Finally; you will conclude the presentation by justifying why the country represents a viable target for this project.

Individual task completion: Content, structure and presentation style.

Group: Team dynamics, quality of content, and visuals.

In preparation it is suggested you follow these steps:

1)Select two other students to work with.

2)Discuss the companies you have featured in your interim assignment and select one to be used for this assignment.

3)Schedule time to meet to discuss the formatting and content of the presentation, as more marks will be given for having consistency.

4)Assign one of the three tasks to each participant.

5)Create a Basecamp or Google Docs account. This will help with remote project management of this assignment.

ASSESSMENT CRITERIA

·Clear and engaging presentation style and delivery.

·Evidence of effective team work.

·Clear and consistent formatting.

·Referencing, of material by the presentation group.

·Clear understanding of SOSTAC as a planning framework, which includes the three taught marketing options (Standardise, Adapt and Glocal), that support SOSTAC’s situational analysis.

·Knowledge of relevant literature that would permit an understanding of effective marketing solutions.

·Strategies and tactical plans that are supported by a sound information base.

·The ability to use creative marketing skills and knowledge in a practical and applied situation.

·Work that demonstrates intellectual originality and imagination.

·Ability to critically evaluate and give evidence of both past and current marketing management concepts and theories and critically appraise the way in which marketing theory relates to marketing practice.

Points to consider:

·A range of research needs to be undertaken. Students need to base their response on an application of the SOSTAC model. Each element needs to be applied and analysed. Emphasis should be on the macro environment and on Price, Place and Product as Promotion was the focus of the interim assessment

·There will be 80 marks for individual contribution and 20 marks for group elements.