Understanding the Complexity of Tourism Industry in Paris

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Paris was unable to escape the ravages of the pandemic that battered the tourism industry in 2020. According to a report, 33.1 million fewer tourists visited Paris in 2020 causing tourism revenues to fall by $15.5 billion.

The Regional Tourism Committee of Paris Ile-de-France called this an “historic drop.” In total, only 17.5 million tourists visited Paris and the surrounding areas, a disappointing number given that the country was not under lockdown for most of the summer 2020 and the early fall seasons.

Still, international travel was largely blocked, with some brief reprieves for visitors from other European nations. Instead, the bulk of those visitors, 12.6 million, were French. Hotel stays dropped 78% for international visitors and 56% for French tourists.

Not surprisingly, many of Paris’s most popular tourist attractions also suffered. The Louvre museum saw attendance fall 72% in 2020 while visitors to Versailles fell 76%.

The news in 2021 has not been much more hopeful. The number of visitors to the region was down 77.5% in January and 74.5% in February.

The Paris region has also been under new lockdowns as Covid cases soar, driven by variants. President Emmanuel Macron also may impose more national lockdowns, even as the nation’s vaccine campaign continues.

Assignment Question:

You are a tourism consultant, who has been asked to write a structured report for the local government, which can be used to inform numerous stakeholders about the complexities of the tourism industry in Paris, both prior to the pandemic as well as after.

Assessment Criteria

Holloway, CJ and Humphreys C (2020), The Business of Tourism, 11th Edition. Paris: Sage.