Critical Analysis of E-Business Strategy for Multinational Organization

Learning Outcomes

1.Analyse and classify an organisation’s current e-business strategy, identifying their strengths and weaknesses relative to those of their direct competitors.

2.Choose effective e-business strategies for the delivery of products and services to increase market share and sustainability.

3.Compile and elaborate understanding of concepts, theories, frameworks and principles for e-commerce and e-business and their competent use.

For a multinational organisation, of your choice, carry out a critical analysis of their current E-Business strategy: 

The report must include the following:

1.An analysis of how the impact of digital technology has impacted on your chosen business

2.An evaluation of the concepts of disintermediation and reintermediation within the industry your company operates; what are the implications for your company operating in this industry, for instance, on their value chain?

3.A discussion and recommendation(s) on how the use of social media and social commerce can assist your chosen organisation in reaching their objectives, in future

The report should include:

1.An analysis of how the impact of digital technology has impacted on your chosen business

2.An evaluation of the concepts of disintermediation and reintermediation within the industry your company operates; etc.

3.Recommendations & Discussion - how the use of social media and social commerce can assist your chosen organisation in reaching their objectives