Analyzing Hyatt's Business Strategy in the Global Hotel Industry: A Pestel and Porter's 5 Forces Ana

3^rd Class – 40-49%

Lower 2^nd – 50-59%

Upper 2^nd – 60-69%

1^st Class – 70%+

1

Knowledge & Understanding

(30%)

Basic use of academic literature, with basic use of course concepts, models and theories but lacking in depth and/or breadth in some areas.

Good use of academic literature in connection to problem set and good overall application of multiple course concepts, models and theories.

Very good use of academic literature in connection to problem set and very good overall application of multiple course concepts, models and theories.

Excellent use of academic literature in connection to problem set and excellent overall application of multiple course concepts, models and theories.

2

Interpretation & Evaluation (30%)

Some basic ability to synthesize different perspectives, but lacks evaluation of the international business environment and analysis of contemporary research to explain the complex interrelationships between the macro environment and the motorcycle industry

Argument lacks consistency, critical thought and appropriate conclusions

Good ability to synthesize different perspectives, but limited evaluation of the role of I.B. and limited analysis of contemporary research to explain the complex interrelationships between the macro environment and the motorcycle industry Attempt to develop a consistent argument, but lacks critical depth

Conclusions are made, but not supported

Very good ability to synthesize different perspectives and evaluate the role of I.B., and to analyse contemporary research to explain complex interrelationships between the macro environment and the motorcycle industry Evidence to construct a consistent argument (which is not critical throughout) and derive relevant conclusions

Excellent ability to synthesize different perspectives and evaluate the role of I.B., and to critically analyse contemporary research to explain complex interrelationships between the macro environment and the motorcycle industry Strong evidence to construct a consistent and critical argument and derive relevant conclusions

3

Presentation & Structure

(20%)

Basic presentation skills but major inconsistencies in terms of structure and flow that hinder understanding

Basic style of writing without using adequate terminology and vocabulary, major spelling and grammatical errors

Good presentation skills, but inconsistencies in terms of structure and flow

Good style of writing; however, limited in using appropriate terminology and vocabulary and some minor spelling and grammatical errors

Very good presentation skills, but minor inconsistencies in terms of structure and flow

Very good style of writing in terms of terminology and vocabulary, grammar and spelling; however, some minor issues in terms of clarity of writing

Excellent presentation skills evidenced by a clear structure and coherent flow

Excellent style of writing in terms of clarity of expressions, terminology and vocabulary, grammar and spelling

4

Relevance and Quality of Sources & Referencing

(20%)

(Basic) identification of some sources; however, sources lack relevance and quality and are not used effectively to support ideas

Basic referencing following the university’s standard (both in-text and reference list), but with major inconsistencies

Good identification of relevant sources, however, weaknesses in using sources to support arguments effectively

Good referencing following the university’s standard (both in-text and reference list), but with some inconsistencies

Very good identification of and use of a range of relevant and quality sources in an effective manner

Very good referencing following the university’s standard (both in-text and reference list) to a large extent

Excellent identification and use of a wide range of relevant and high-quality sources that support arguments effectively

Excellent referencing following the university’s standard (both in-text and reference list) without any flaws