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Business Report on Operations and Project Management of Luton Town Residences


1. Demonstrate the following knowledge and understanding

Understanding of the importance of business systems and the use of information systems and databases to facilitate planning and management decision-making. Knowledge of a range of tools, techniques, frameworks and academic models relating to management solutions involving operations and projects.

2. Demonstrate the following skills and abilities

Ability to analyse and evaluate the operational and project requirements of organisations and generate appropriate and coherent administration and planning recommendations and choices.

You will be Case Study data on the operations of Luton Town Residences (LTR) with a focus on data storage and sharing, internal communications and collaboration. With this information you will be required to write a 3,600 word business report (word-count excluding cover page, bibliography/reference list and appendices) with responses to the following:

1. Give an overview of the current operational systems in place to facilitate internal communications and connect data silos with reference to academic concepts, models and theories.

2. Give reasoned recommendations to improve and/or add to these operational systems. Support your recommendations with high-quality evidence where possible.

3. Present a Project Plan to implement your operational recommendations, including, at minimum, a WBS (Work Breakdown Structure), Risk Management Plan and proposed Budget.

1. The balance between case study analysis and the actual planning/recommendations– ensure that your submissions are balanced with regards to analysis and recommendations. For example, do not use a lot of space summarising the case study, at the expense of developing your recommendations and considering potential issues.

2. Vagueness– your project planning needs to be very specific; stating that a deliverable will be produced is not sufficient unless you clearly present a plan to achieve that deliverable. You need to explain the rationale behind your choices, the academic tools/frameworks used, the issues that you took into consideration and also demonstrate that you have given some thought to the implementation and implications of your recommendations.

3. Academic content– you are expected to include academic material into your report rather than relying upon online sources alone. You need to demonstrate an understanding of the theoretical background of operations and project management through your citation of relevant academic content.

4. Executive summary –an executive summary should be written in a way that allows the executive who reads it to know what the problem is and how it is to be solved. Essentially, it is a summary of your problem statement, objectives and how to achieve them (i.e. how to solve the problem).

5. Presentation and structure – to achieve an excellent grade, your presentation also should be excellent – this includes numbering tables, referencing correctly etc. Do not present a lot of data and information in tables as appendices. Data or statistics that refer directly to your discussion in the main body, should be presented in the main body.Tables and figures – tables and figures need to be numbered and each should have a title that is self-explanatory. Your analytical content must be high, demonstrating critical thinking and the ability to apply relevant marketing concepts

6. Word limit – 3,600 words. This will exclude your references in the executive summary, reference list, title page, table of contents and the appendices.

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