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BSS041-3 Digital Business Management

  1. Demonstrate the following knowledge and understanding

Understand concepts, theories and frameworks related to the management of e-business and be aware of a range of analytical techniques related to digital data in diverse business contexts.

  1. Demonstrate the following skills and abilities

Apply relevant theories and frameworks related to: Employing specific information systems and e-business concepts to sustain an organisation’s competitive advantage, and analysing a website/e-commerce presence from various academic perspectives and providing recommendations for improvement.

What am I required to do in this assignment?


You are required to write an individual report critically evaluating the importance Business Intelligence and the role it plays in the strategic management.

And using the example of the selected company

  1. Discuss the role Business Intelligence play in the selected organization to help in the decision-making process. Provide specific examples of decisions.
  2. Discuss how the selected organisation can achieve competitive advantage using business intelligence. Provide relevant examples of scenarios and frameworks to critically analyze the competitive advantage.

What do I need to do to pass?

Show an adequate understanding of concepts related to Business Intelligence/Big Data and their role in creating a competitive advantage

Present this in a manner that is at a satisfactory level of criticality and makes use of a least some academic publications

How do I produce high quality work that merits a good grade?

Assignment Brief and bring it to the session with you.

How does assignment relate to what we are doing in scheduled sessions?

Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform your preparation for writing the assignment.

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