The Importance of Business Intelligence for Strategic Management

Knowledge and Understanding

1.Demonstrate the following knowledge and understanding
Understand concepts, theories and frameworks related to the management of e-business and be aware of a range of analytical techniques related to digital data in diverse business contexts.
2.Demonstrate the following skills and abilities
Apply relevant theories and frameworks related to: a) employing specific information systems and e-business concepts to sustain an organisation’s competitive advantage, and b) analysing a website/e-commerce presence from various academic perspectives and providing recommendations for improvement.

You are required to write an individual report critically evaluating the importance Business Intelligence and the role it plays in the strategic management.
First, select a company of your choice to work on. And using the example of the selected company
1.Discuss the role Business Intelligence play in the selected organization to help in the decision-making process. Provide specific examples of decisions. (with examples)
2.Discuss how the selected organisation can achieve competitive advantage using business intelligence. Provide relevant examples of scenarios and frameworks to critically analyze the competitive advantage. Understand about competitors’ advantages

How does assignment relate to what we are doing in scheduled sessions?

Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform your preparation for writing the assignment.