International Business Practice Evaluation for [Specific Organization]

Demonstrated Knowledge and Understanding

Unit learning outcomes
1. Demonstrate the following knowledge and understanding
• To demonstrate understanding of how international businesses operate within their strategic  context

2. Demonstrate the following skills and abilities
•  To use appropriate research concepts and frameworks to evaluate international business practice

Your specific organisation will be allotted to you by the Unit Coordinator, your report must be written about this organisation, unless you are advised otherwise.

Specifically you should make sure you include, at minimum:
• An evaluation of the current international strategy of the organisation
• A justified recommendation for a suitable new market to enter with supporting evidence and reasoning
• A justified recommendation for a suitable entry mode to use with supporting evidence and reasoning

You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and literature on your selected company and potential markets. 

You should also consider and discuss any relevant global trends that may affect international expansion for your chosen business, including but not limited to Brexit, the impact of Covid-19 and changing global trade trends