Encouraging innovation - entrepreneurship

Promoting Creativity, Innovation, Entrepreneurship and Change Management in Contemporary Organizatio

1. Demonstrate the following knowledge and understanding

Demonstrate a systematic understanding and critical appreciation of theories and models of creativity, innovation, entrepreneurship and change management in the context of contemporary organisations.

2. Demonstrate the following skills and abilities

Synthesise individual and organisational theoretical perspectives to systematically promote the potential for creativity, innovation, entrepreneurship and change in practice.

The task for the first assignment requires a focus on individual creative thinking skills.

1. You will need to demonstrate a critical appreciation of individual blocks to creative thinking.

2. You will then need to critically evaluate alternative approaches to developing individual creative thinking skills in the context of the live project or case study, for example the use of structured techniques in the creative problem-solving process or design thinking?

3. Drawing on your critical analysis and evaluation of individual blocks and alternative development approaches, your task is to develop a training plan to promote creative thinking skills with a view to enhance innovation and corporate entrepreneurship in the context of the live project or case study.

4. You will present your analysis, findings and recommendations for the training plan in a 2400-word report.

5. Demonstrate an adequate knowledge and understanding of challenges and opportunities in promoting organisational creativity and innovation or developing corporate entrepreneurship.

6. Synthesise alternative perspectives of influential contemporary theorists, contributors and models.

	Pass – 40-49%	Pass – 50-59%	Commendation – 60-69%	Distinction– 70%+
Application of Theory	Demonstrates an adequate application of appropriate theory (ies) drawing on published sources introduced. Limited evidence of understanding key issues and concepts.	Draws on a good range of theoretical contributors introduced but with limited evidence of wider reading.	Draws on most theoretical contributors introduced and with evidence of independent reading.	Draws on major theoretical contributors introduced in the unit and with substantial evidence of independent reading.
Analysis	Demonstrates adequate critical evaluation of some relevant quality academic and practitioner sources. Demonstrate an adequate knowledge and understanding of challenges and opportunities in promoting organisational creativity and innovation or developing an entrepreneurial start-up.	Critical evaluation of a good range of relevant quality academic and practitioner sources. Demonstrates a good understanding of challenges and opportunities in synthesizing theory and practice.	Critical evaluation of a very good range of relevant quality academic and practitioner sources. Demonstrates a very good understanding and practical awareness of the challenges and opportunities in synthesizing theory and practice. Less in-depth than for an A grade.	Critical evaluation of an excellent range of directly relevant quality academic and practitioner sources. Demonstrates an excellent understanding and clear practical awareness of the challenges and opportunities in synthesizing integration of theory and practice.
Conclusions	Conclusions are not clearly derived from analysis through application of theoretical contributors and experiential learning. Validity of conclusions is unconvincing.	Conclusions are mainly derived from analysis through application of theoretical contributors and experiential learning. Limited and not entirely convincing.	Conclusions are clearly derived from in-depth analysis through application of most major theoretical contributors and experiential learning. Largely convincing	Conclusions are valid and clearly derived from in-depth analysis and reflection drawing on application of major theoretical contributors and experiential learning. Entirely convincing.
Recommendations	Recommendations are vague. Doubtful feasibility	Recommendations are reasonably clear and mostly realistic	Clear and appropriate recommendations. Less comprehensive than for an A grade.	Clear and appropriate recommendations. Professional applicability.
Presentation and Referencing	Not in report format. Few citations and a passable bibliography.	Well-structured in report format, sourced throughout and with an adequate bibliography.	Clearly and concisely structured in report format, sourced throughout and with a good bibliography.	Clearly and concisely structured in report format, sourced throughout and with a comprehensive bibliography