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BSS058-6 Strategy and the Global Competitive Environment

Question

Answered

Question:

  1. Nature and purpose of strategy, strategic analysis, its theoretical underpinnings and implications for marketing. Demonstrate an, analytic and persuasive understanding of the strategy process
  2. Think strategically and increased confidence handling and discussing complex, current events; Deploy analytical tools of strategic and marketing management, synthesise, evaluate and develop appropriate strategic and marketing options.

What am I required to do in this assignment?

Tasks:

You will produce an artefact in the form of a narrated presentation in either audio or video format that presents and justifies a plausible scenario for a segment of the Renewable Energy industry. You will do this in the role of a consultant to a company that has requested that you develop the scenario. This will be based on thorough analysis and will employ suitable a scenario planning technique. The presentation will be supported with detailed notes that show the development of the analysis and the scenarios.

What do I need to do to pass?

Collect and critically analyse, to an acceptable level, relevant data to identify and analyse the given strategic environment from the perspective of a real firm select and apply relevant strategic frameworks or approaches to generate critical insights relevant to the organization.

Note: You do not analyse the firm but you will find it useful to identify a firm in order to select a particular industry for this assignment. In this assignment there is no need to make reference to the firm.

How do I produce high quality work that merits a good grade?

Produce a professional and compelling evaluation of a contemporary external environment and develop alternative scenarios based on this analysis and explain and justify why one of the scenarios is the one you are proposing to the ‘audience’ as the most compelling. Produce detailed evidence notes showing the analysis that informs the development of the Scenarios.  Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.

The video or audio should be presented professionally. A range of formats is possible and these will be discussed in Week 1. Make sure that your submission is analytical throughout and draws on a good range of quality sources. You should include key references in your slides and a reference section in your notes

You will attract marks for good, critical analysis.  Make strategic judgments and produce a convincing presentation.  Organise your work and communicate professionally. Please ensure your submission is all your own work. Poorly referenced work or work purchased from an external source will result in the work being submitted as a potential academic offence.

In summary, to achieve the highest marks you will need to evaluate and critically analyse.  The assignment needs focus and to provide clear articulation of the scenarios. 

How does this assignment relate to what we are doing in scheduled sessions?

The sessions are about thinking strategically and making strategic judgments about both the changing world around us and the strategies of all sorts of organisations in a variety of uncertain contexts.

BSS058-6 Strategy and the Global Competitive Environment

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