Strategic Analysis and Marketing Management – Renewable Energy Industry Scenario

Unit Learning outcomes

1. Nature and purpose of strategy, strategic analysis, its theoretical underpinnings and implications for marketing. Demonstrate an, analytic and persuasive understanding of the strategy process  

2. Think strategically and increased confidence handling and discussing complex, current events; Deploy analytical tools of strategic and marketing management, synthesise, evaluate and develop appropriate strategic and marketing options

Task:

You will produce an artefact in the form of a narrated presentation in either audio or video format that presents and justifies a plausible scenario for a segment of the Renewable Energy industry. You will do this in the role of a consultant to a company that has requested that you develop the scenario. This will be based on thorough analysis and will employ suitable a scenario planning technique. The presentation will be supported with detailed notes that show the development of the analysis and the scenarios.

Produce a professional and compelling evaluation of a contemporary external environment and develop alternative scenarios based on this analysis and explain and justify why one of the scenarios is the one you are proposing to the ‘audience’ as the most compelling. Produce detailed evidence notes showing the analysis that informs the development of the Scenarios.  Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.