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BSS058-6 Strategy and the Global Competitive Environment

Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the process of marketing and strategic analysis
Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex environment.
What am I required to do in this assignment?

Select one scenario from the four that you developed in Assignment 1, as being the one that the a selected organisation should use in order to develop its strategy for the near future.

Your task in this assignment is to produce a consultancy report for that company that clearly outlines the Strategy that it should pursue in order to compete in the selected strategy. 

You should develop one potential Strategic Option for the company and recommend and justify this for the company.

Given the word limit you are advised to focus on the development of Business rather than Corporate Strategy.

What do I need to do to pass?

Apply  knowledge of strategy and marketing to propose  a credible strategy based on data collection drawn from relevant sources Evaluate and justify the proposed strategy demonstrating a logical progression from Assessment 1

How do I produce high quality work that merits a good grade?

Produce a professional and compelling report that draws on the recommendations and arguments developed in A1 in order to develop strategic options. 

Assignments attracting the highest marks will be focused, analytical and evidenced thoroughly.

Presented as a professional report, make sure your submission is clear, and supported by evidence throughout.

The Assignment must develop a future strategic option and must not describe the current strategy of the company.

You should use appropriate frameworks to develop the options narrative and draw on a good range of quality sources.

Particular focus must be given to the selection and justification of one strategic option.

You should focus on the development of a Value Proposition (How Will We Win?), and show how this incorporates Marketing Strategy to enhance the value proposition to the target customers

Poor work will repeat much of the analysis from A1 and rather than focusing on developing and justifying a meaningful strategy from strategic options.

How does this assignment relate to what we are doing in scheduled sessions?

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