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Personal Development Plan and Digital Branding: A reflection on my learning journey

1. What am I required to do in this assignment?

a. Produce a Personal Development Plan (PDP) linked to your competences and behaviours which you will need to be successful in your career planning. This should include Objectives, Methods of achieving these objectives, Timeline. The PDP should be included as an appendix.

b. Write a 1000 word narrative describing your PDP and reflecting on your personal learning from this unit, including an explanation of how you will present yourself in your own digital branding.

What do I need to do to pass? (Threshold Expectations from UIF)

a. Assess the relationship between existing, required and future skills to achieve the identified professional ambitions

b. Construct a meaningful personal development plan and implementation plan to achieve professional development.

c. Develop a digital professional brand that is suitable to your evaluation of skills, achievements, and professional aspirations

2. How do I produce high quality work that merits a good grade?

a. Produce a professional and compelling Personal Development Plan, linked the themes covered in the unit. This should be presented as an appendix, perhaps as an Excel file or Word table, and should include clear objectives and an outline of the strategies you will use to achieve these objectives.

b. Your 1000 words narrative should provide a reflective summary of your PDP, outlining your key personal learning and realisations from this unit, and should critically explore your current competencies as they relate to your objectives.

c. In summary, to achieve the highest marks you will need to evaluate and critically reflect on your own behaviours and values.  The assignment needs focus and to provide a clear direction, which is argued and evidenced well.

3. How does this assignment relate to what we are doing in scheduled sessions?

a. The sessions present a series of different topics relating to your professional environment (Values, Personal Branding, Ethics, Leadership, Collaboration, Career Planning). The group sessions give an opportunity to give and receive coaching linked to these topics, which can be directly connected with your PDP.

4. How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

Pass – 40-49%

Pass – 50-59%

Commendation – 60-69%

Distinction– 70%+

1. Presentation

Adequate structure, presentation, and communication.

Good structure and presentation communicated well.

Well-presented and structured, communicated professionally.

Excellent presentation and structure, communicated to an entirely professional standard.  

2 Critical reflection

Addresses the task set showing some awareness of the learning journey taken. Likely to be too descriptive.

Addresses the demands of the task set. Critical appraisal of the issues stemming from personal reflection with an indication of objectives and your strategy to improve.

Directly addresses the demands of the task set. Critical evaluation of the issues stemming from evidence of in-depth personal reflection, with good indication of personal objectives and an indication of your strategy to improve.

Directly and professionally addresses the demands of the task set. Clear and focused in-depth critical personal reflection and challenging personal objectives, with clear indication of your strategy to achieve these objectives

3 Academic theory

Some evidence that academic theory has informed your reflection

Clear evidence that you have used academic theory to reflect on your behaviours and abilities

Evidence throughout that academic theory has informed your reflection and has been used to examine critical incidents in your behaviours and abilities

A wide range of academic sources is used that helps you to develop insights into your reflections and has been used to examine critical incidents in your behaviours and abilities

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