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MAR015-2 Intercultural Management in Business


Demonstrate the following knowledge and understanding

Identify culture specific preferences in international business context and develop appropriate rapport management strategies.

Demonstrate the following skills and abilities

Demonstrate to cultural differences in impression management and ethical considerations in international management.

What am I required to do in this assignment?

A literature review: You are asked to demonstrate your knowledge of concepts, theories and ideas relevant to this unit by identifying cultural regularity and variability and apply these to frameworks in international business management (worth 40% of total mark)

  • Explain and evaluate different views on how high and low Power Distance impact the way we work.
  • Explain and evaluate how persuasion styles differ in your country.
What do I need to do to pass?
  • Demonstrate your understanding of different cultural dimensions of regularity and variability and produce frameworks to investigate the impact of culture on international business.
  • Evaluate different strategies used in international business context in managing cross cultural situations in the workplace.

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

How does this assignment relate to what we are doing in scheduled sessions?

This assessment provides a grounding in the intercultural frameworks relevant to international business environment.  Mainly it will involve frameworks related to communication, homogeneity versus diversity, tradition and change, dimensions of culture and so on. The frameworks are discussed in scheduled classes.

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