Linking Business Environment and Operational Choices of Global Network Airlines

1. Demonstrate the following knowledge and understanding

Demonstrate coherent and up-to-date understanding of the commercial and strategic aspects of airlines.

2. Demonstrate the following skills and abilities

Demonstrate sound understanding of the requirements and considerations that influence the development of airlines globally.

You are required to produce an individual report demonstrating the link between the business environment of global network airlines and their operational choices.

In your report, you should describe and explain the business environment of an airline such as competition, market growth, market served, relationship with suppliers (such as airports, manufacturers or oil companies), etc…. You should then analyze the link between the business environment of the airline and their operational choices.

By operational choices we mean choice of base, routes, fleets, distribution or ticketing, alliance membership, cargo and luggage transport, ground handing, airport terminal operations etc.

You should use at least one strategic analysis frameworks to analyse the business environment of the airline: PESTEL, Industry Forces or Value Chain analysis, and show how operations influence the factors at play in those frameworks.

Please use referenced examples of airlines to illustrate your point

• The word count for this assessment is 1,800 words, + or – 10%.
• The report should be uploaded on EMA prior to the day of presentation
• Late submission will not be accepted or marked.
• This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism.

1. Title page: to include unit name, unit code, the title of your report, your name, and your student number. It could also include a photo for attractiveness and appeal.
2. Contents page (table of contents): a list of the sections and sub-sections (if applicable) of your report. For example, 1.0 Introduction, 2.0 Background to your airline, and so forth.
3. Introduction: a brief outline of your report’s contents and scene-setting material. It is crucial that you keep this succinct yet informative.
4. Description and explanation of the current business environment of global network airlines
5. Analysis of the link between the business environment of global network airlines and their operations
6. Conclusions: summarise your critical points
7. List of references: done properly
8. Appendices: only use they if are appropriate and relevant. It might be sensible to put your core analysis into the main body and supplementary analysis into an appendix.

This coursework is subject to University Regulations, attention is particularly drawn to the regulations on late submission, CAAS and plagiarism

Coursework should be properly referenced using the Harvard Referencing System and should include a list of references. Students should note that correct referencing and bibliography are one of the assessment criteria. Please the guide to referencing, below.

It is the responsibility of a student who registers for a UK programme of study to learn about the academic practices they are required to follow. I would recommend that you seek guidance on academic writing. The library resources have information to help you on the following webpages: