Functional Areas in Business Organizations: A Report for John

Overview of Functional Areas in Business Organizations

Assignment Brief:
John is 21 years old and has very little work experience, he has just won £10 million on the lottery. John has decided to buy a local company (IOM Electronics Ltd) with a view to also running the company himself. The company is a well-known regional organisation with 200 employees based over two sites in Manchester and Liverpool. John is well aware of the fact that he has no understanding of many of the practical requirements and responsibilities involved in running a business. He has hired you in the role of consultant to produce a report advising him in the following areas:

1.Describe the various functional areas in business organisations.

2.Describe the types of skills needed by employees to be able to work effectively in these functional areas.

Specific Assessment Criteria (See Page 3 for General Assessment Criteria)

Excellent (70-100%): Virtually all of the relevant information/skills accurately deployed. Excellent and exceptional grasp of theoretical, conceptual, analytical and practical elements. Very effective integration of theory, practice and information in relation to the objective of the assessment. There will be evidence of originality and creativity as appropriate to the subject. 

Very Good (60-69%): Most of the relevant information/skills accurately deployed. Good grasp of theoretical, conceptual, analytical, practical elements. Effective integration of theory, practice and information in relation to the objectives of the assessment.

Good (50-59%): Some of the relevant information/skills accurately deployed. Adequate grasp of theoretical, conceptual, analytical and practical elements. Fair integration of theory, practice and information in relation to the objectives of the assessment. 

Satisfactory (40-49%): Some omissions in the deployment of information/ skills. Some grasp of theoretical, conceptual, analytical and practical elements. Limited integration of theory, practice and information in relation to the objectives of the assessment. 

Unsatisfactory (1-39%): Students who do not meet the requirements of a third-class grade (40-49%) will not successfully complete the assessment activity.

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page.  The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline. You will not be able to overwrite the final submission after the deadline. You can only submit a single file.

Marketing and Sales

Directly relevant to title.  Addresses most or all of the implications and assumptions of the title. Demonstrates a comprehensive knowledge of theory and practice for this level. Demonstrates ability in the manipulation and transfer of subject material to demonstrate a solid understanding of the issues. Makes creative use of appropriate arguments and/or theoretical models. Contains some distinctive or independent thinking. 
A comprehensive discussion of the material resulting in clear, logical conclusions. Coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment.
Effective inclusion of figures, tables, plates (FTP).

A very well written answer with standard spelling and grammar. Style is clear, resourceful and academic. All sources accurately cited in the text. A comprehensive reference list in Harvard Style is provided.

(Very Good Quality)    60-69%    Directly relevant to title. 
Addresses some of the implications of the issues addressed by the title.Demonstrates a sound knowledge of theory and practice for this level. Manipulates and transfers some material to demonstrate a clear grasp of the themes, questions and issues. Uses appropriate arguments or theoretical models. Clear and valid discussion of the material. Clear, logical conclusions.For the most part coherently Effective inclusion of FTP.    Well written with standard spelling and grammar. Style is clear and academic.All sources accurately cited in the text and an appropriate reference list in Harvard Style is provided.

50-59%    Generally addresses the title and its implications, but sometimes addresses irrelevant issues. Demonstrates an adequate knowledge of theory and practice for this level, with evidence of an appreciation of its significance. Provides a partly coherent argument, but lacking clear focus and consistency in places. Some issues lack clarity, or theoretical models expressed in simplistic terms. Conclusions are fairly clear and logical.    Adequate attempt at articulation and logical structure. An acceptable format is used. The presentational style & layout is correct for the type of assignment. Inclusion of FTP but lacks selectivity.  Competently written with  minor lapses in spelling and grammar. Style is readable and mainly academic. Most sources accurately cited in the text and an appropriate reference list in Harvard Style is provided.  

(Satisfactory Quality)    40-49%    Some degree of irrelevance to the title. Superficial consideration of the issues.Demonstrates limited knowledge of theory and practice for this level, with intermittent evidence of an appreciation of its significance.    A basic argument is evident but lacks clarity and coherence.
Issues are only vaguely stated. Conclusions are not always clear or logical. Some attempt at articulation and logical structure. An acceptable format is used. The presentational style & layout is largely correct for the type of assignment. Inappropriate use of FTP or not used where clearly needed to aid understanding. Generally competent writing although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and tends not to be academic. Some relevant sources cited. Some weaknesses in referencing technique.

Some significant degree of irrelevance to the title is common. Onlythe most obvious issues are addressed at a superficial level and in unchallenging terms. Demonstrates weaknesses in knowledge of theory and practice for this level, with little evidence of an appreciation of its significance. Limited argument, which lacks clarity in places. Conclusions are neither clear nor logical. Poorly structured. Lack of articulation.
Format deficient. For the type of assignment the presentational style &/or layout is lacking. FTP ignored in text or not used where clearly needed. Deficiencies in spelling and grammar makes reading difficult.Simplistic or repetitious style impairs clarity.Limited sources and weak referencing.  

Relevance to the title is intermittent or missing. The topic is reduced to its vaguest and least challenging terms. Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding. Severely limited arguments. Lacks clarity. Conclusions are sparse. Unstructured. Lack of articulation. Format deficient    For the type of assignment the presentational style &/or layout is lacking. FTP as above. Poorly written with numerous deficiencies in grammar, spelling, expression and style. An absence of academic sources and poor referencing technique.