Effective Digital Marketing: Importance, Communications Mix, and Social Media Strategies

Learning Outcomes Assessed: 

Describe the importance of the marketing function and the marketing mix 

Explain elements of the communications mix

Examine how digital marketing can be used in communication strategies Assessment Brief: You are required to submit a portfolio of words that explains the effectiveness of digital marketing.

Part 1  requires you to:

Explain what marketing is.

Explain what the marketing mix is and where the communications mix fits

Explain what digital marketing is. ·

Explain what social media marketing is.

Explain why digital marketing and social media marketing are all important to contemporary businesses.