Report on Internal and External Factors Impacting Company Strategy and Expansion

1. Evaluate external and internal environmental factors which impact on strategy

2. Critically review an organisation's strategic plan

You are a consultant of multinational company XYZ (select your own company from any industry) and you are asked to advise the company in terms of expanding the business from its home country (of your choice)  to another host country (of your choice)

As a consultant you are asked to prepare a report on various internal factors and external factors which can impact the chosen companies’ strategy to expand and critically review on the strategic plan of the company.

Cover page

Table of content

1.Introduction

2.Background of the company

3.Mission, vision and objective- critically review

4.Swot of the company

5.Pestle, competitor’s analysis, 5 force model - Host country

6.Critically evaluate the companies current strategy

7.Recommend strategies to enter into the new market

8.Conclusion

Referencing list

Appendix

(Please note that the General Assessment Criteria will also apply. Please see section 15)

The learner shows exceptional understanding of the various internal and external factors which impacts a company’s strategy to compete and advise appropriately to draw strategies to compete. The work shows evidence of extensive in-depth research. There is clarity of expression, with consistently accurate use of grammar and spelling, with fluent professional/academic writing. Sources are accurately cited and an appropriate reference list/bibliography in the correct style if provided. The work is generally clearly presented, with good grammar and spelling.

Introduction to research Context is clear and concise. The learner shows very good understanding of the various internal and external factors which impacts a company’s strategy to compete and advise appropriately to draw strategies to compete. Clear review including majority of academic journal references. Reference list will contain between fifteen to twenty sources.  There is significant evidence of originality and creativity as appropriate. A wide range of authoritative secondary data sources has been researched and used. Sources are accurately cited and an appropriate reference list/bibliography in the correct style if provided. The work is generally clearly presented, with good grammar and spelling.

The learner shows good quality of work in terms of the various internal and external factors which impacts a company’s strategy to compete and advise appropriately to draw strategies to compete. Satisfactory knowledge.  Gaps and omissions in review. Some attempt at critical comment.  Conceptual framework may be incomplete or inappropriate. Reference list will contain less than fifteen to twenty sources. There are relatively minor inconsistencies and inaccuracies in referencing.

Learning Outcomes

The work should demonstrate some grasp of theoretical, conceptual, analytical and practical elements of the team working process. Some omissions are evident in the deployment of the relevant information/skills. There is evidence of a limited integration of theory, practice and information in relation to management skills and a limited evidence of originality and creativity. The candidate provides very limited referencing including some inconsistencies and inaccuracies.

Introduction to company and swot analysis and pestle is weak. Communication and presentation - Often poor or ambiguous, leading to meaning being barely apparent. Language, grammar and spelling poor. Other relevant considerations are omitted or superficial. Deficiencies or omissions in information, skills, and theoretical, conceptual, analytical, creative or practical elements relating to effective team working are found. There is little or no evidence of originality and creativity as appropriate.

3. Critically analyse concepts and models which relate to organisational strategy

4. Critically appraise the importance of change management

Prepare a 20 minutes presentation on the various models( SWOT, PESTLE, BCG. Porters 5 force etc) related to organisational strategy, for this the student can chose an organisation of your own choice. The presentation should also focus on the importance of change management in the chosen organisation.

The students should critically analyse the models and critically appraise the importance of change management

The presentation provides an excellent set of very well designed slides, with excellent content, indicating excellent and thorough critical analysis of the chosen topic. Introduction to topic. The background to the company. An excellent range of authoritative secondary data sources has been researched and used.  Various models critically analysed and critically appraised the importance or change management. There is excellent evidence of originality and creativity as appropriate. Reference list will contain between fifteen to twenty sources. Excellent understanding and explanation of research methodologies.

The presentation provides very good set of well-designed slides, with very good content, indicating good and thorough critical analysis of the chosen topic. Introduction to company is very good, clear and concise. A very good range of authoritative secondary data sources has been researched and used.  Few models analysed and change management importance explained. There is significant evidence of originality and creativity as appropriate. Reference list will contain between fifteen to twenty sources. There is very good understanding and explanation of research methodologies.

The presentation provides a generally good set of slides, indicating good critical analysis of the chosen topic. Introduction to research Context is good, clear and concise. Little knowledge is exhibited in terms of models and tried being critical. There is significant evidence of originality and creativity as appropriate. Reference list will contain between fifteen to twenty sources. Good understanding and explanation of research methodologies.

The presentation provides a satisfactory set of slides, indicating satisfactory critical analysis of the chosen topic.  Introduction to research context is satisfactory and there are some shortcomings in clarity of purpose and associated objectives.  Very little knowledge exhibited in term of models of organisational strategy and its too descriptive in nature. Reference list will contain less than fifteen to twenty sources. There are relatively minor inconsistencies and inaccuracies in referencing.  There is evidence of satisfactory research completed.

The presentation offers a weak set of slides, in terms of content and design, with little critical analysis of the chosen topic. Introduction to research Context is under developed, unclear or absent. No models analysed. Communication and presentation - Often poor or ambiguous, leading to meaning being barely apparent. Other relevant considerations are omitted or superficial. Deficiencies or omissions in information, skills, and theoretical content. There is poor integration of these in relation to the chosen topic. There is little or no evidence of originality and creativity as appropriate.