Learning Outcomes Assessed by this Assignment:
Learning Outcomes Assessed by this Assignment:
Understand and describe the disparate / major global business issues as covered in the module and their nature.
Evaluate the scale of their impact on organisations and their business environment particularly for international business Identify the connections / links between the issues and critically discuss their interrelationships.
Select one or more organisations and prepare an individual 2 500 word report on how its operations, strategy and overall business have been affected by a range of global issues. In your answer include discussion on the following:
Technology and Innovation
Government policies and attitudes, especially those regarding international trade
Corporate Social Responsibility and associated ethical issues.
The company / companies selected businesses should have been materially affected by the above issues. You may choose the same company for more than one issue or a separate one in considering each topic.
The report should be structured to include an introduction that considers why these issues are important to global business followed by individual sections discussing each of the above topics. The final part of the report should be a conclusion in which you bring the issues together analysing any links between them as appropriate.
In your discussion describe how the company has been affected, how it has reacted and whether the impact has been positive or negative.
Assessment Learning Outcomes
This assignment is designed to assess learning outcomes:
ML1: Develop an awareness of marketing approaches and strategies used by a wide range of organisation.
ML2: Assess the advantages and disadvantages of the main marketing conceptual frameworks and apply them in practice.
ML4: Learn to utilise secondary research sources in related marketing concepts to build and back up analysis of marketing decisions and recommendations
Details of the task
You have decided to start a small business in your local city. However, you are not clear on key concepts such as: the 7Ps of marketing, Segmentation, targeting and positioning and market research and how they relate to the small business you are starting up in your local city. You have been requested to undertake some research and write an individual report on the following issues:
Your individual report should include:
A brief discussion of the business you intend to start up in your main city
Detailed Marketing Mix for the business you intend to start up in your main city (7 P’s for the business)
Segmentation, Targeting and Positioning of your business (for business in your main city)
Importance of Market Research for the business
Recommendations for the business (for your main city operation- based on your marketing mix, STP and market research)
(individual reports must be submitted by the deadline dates indicated on Aula)
You have been asked to produce a report. It should contain the following:
Appropriate coversheet (as attached in this document – please ensure appropriate coversheet is attached to your assessment brief)
Title Page, including the given title in full.
Main body, which should also be organised under appropriate headings.
Appendices, which should be numbered.
Make sure you refer your reader to them as required.
Your work should be word processed in accordance with the following:
Font style, Helvetica Neue or new times roman font size 12
1.5 line spacing.
The page orientation should be ‘portrait’
Margins on both sides of the page should be no less than 2.5 cm
Pages should be numbered
Your name [should/should not - delete as required] appear on the script.
Your student number should be included on every page.
Refer to your material provided in your academic writing unit to make sure that you have conformed to academic conventions. Pay particular attention to:
The use of headings and/or signpost words
Requirement of achieving a pass for each assessment
To pass a module, the module mark must be at least 40%. In modules with more than one component, there may normally be provision for a compensation band to enable good performance on one component to offset failure in another component. In such cases, the minimum mark required is 35%.
Where a size of an assessment is indicated, there is a 10% leeway each side. This means it is acceptable for your work to be 10% above or below this word limit. You will be required to state an accurate word count on your cover sheet (See section 3 ‘Rules for anonymous submission and cover sheets). The word limit does not include ‘administrative’ sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices.
To find the word count, highlight the entire text of your work from just below the title and table of contents to the end of the body of the work and take an automatic count. Anything in the body of your work will be included.
Submitting your assignment to Aula (Turnitin)
Coursework are normally submitted to Aula (Turnitiin), unless specified in your assignment brief. The coursework material that you submit to Aula will be passed through the Turnitin system and will usually be marked by academic staff using the associated GradeMark system.
Assessment Learning Outcomes
Coursework assessment must be submitted by 17:00:00 on the day of submission as indicated in the Aula submission link. For coursework requiring submission to Aula (Turnitin), paper copies are not required nor accepted. You can access the submission link through the module Aula pages.
Deadlines apply and you are advised not to leave your submission until just before the deadline. Transmission of files is not instantaneous and it will invariably take some time for your submission to upload. Transmission delays could cause the work not to be received in time. In such cases, you may need to submit to a late submission link. You can contact Registry in case of late submission queries.
Your coursework may be given a zero mark if you do not submit on time (unless you have permission for a late submission having had an extenuating circumstances application approved).
Take care to ensure that you have fully submitted your work – e.g. actually clicked submit and actually submitted the right file.
Extenuating circumstances: Late Submissions and Deferrals
The University wants you to do your best. We know however that sometimes events happen and you may not be able to submit your coursework by the deadline. We will try to help you in these situations. It is important that you follow the extenuating circumstances procedure outlined in the Registry web pages. You should contact Registry as early as possible and before the deadline, so that we can assist you.
As part of your study you will be involved in carrying out research and using this when writing up your coursework. Aula includes a plagiarism detection system and lecturers are experienced enough to recognise plagiarism when it occurs.
You are expected to correctly cite and reference the works you have used. If you need help putting your references into the correct style, you might like to start with our referencing guides:
Citing and referencing using Coventry Style APA Referencing
How to interpret Turnitin reports
Referencing and Copyright
The Library and Learning skills team provide documents to help you get this right. For more information take a look at our Spotlight on Study Skills Aula modules where you will find information and activities to improve your citing and referencing.
The Library also offers a range of workshops to support a number of study skills, including citing and referencing. Explore our training calendar on Aula to view dates and times.
See Course Handbook for more information on Plagiarism and Academic Offences
Detailed guidance on how to submit your work on Aula (Turnitin) will be made available in your course handbook.
Assignment cover sheets
Your assignments will be marked anonymously wherever possible.
The assignment brief section of this handbook will indicate which assignments will use a non-anonymous approach, you are required to anonymise your work appropriately, and complete fully the appropriate cover sheet.
Return of marked work
You can normally expect to have marked coursework returned to you via Aula within two weeks. Provisional marks and feedback can be provided online/in class/face to face. Your marks will be formally approved once an external examiner has completed their review and a Subject Assessment Board has ratified the results.
The majority of information relevant to you while you study at the University has been brought together into your course handbook. Please refer to your course handbook for any further information you might require including:
How to submit assignments,
Deadlines and extenuating circumstances
Plagiarism and referencing
Who to go to for advice or if you are concerned
How to provide us with feedback
Key administrative procedures
Student support and welfare