Main Objective of the assessment
Your group will be allocated a Made in Brunel design project (details available on the MG5590 Blackboard Learn site) from which you are required to create a business plan forming the basis of a new business venture and pre-record a presentation of your part of the business plan. The aim is to encourage you to apply your knowledge and insights of good business planning practice (drawn from the module, your associated reading and the collective business experience of your group members) to outline your own contribution in the development of the business plan.
Description of the Assessment
The task is to, as a group, discuss and create each element of the business plan. Each group member will have a fixed role, based on one of the distinct elements of the business plan (Strategy, Marketing, Finance, HRM, Operations and, if a group has six members, Key Issues and Future Development). The roles are not pre-assigned, the groups need to agree which individual will undertake which role.Â
The assignment requires each student to conduct independent research, data collection, and data interpretation from various sources such as a library and/or the Web, and work in order to create an individual, pre-recorded video presentation of their contribution. Although this assignment requires group work to develop the business plan, students will receive a separate mark and feedback for their individual performance in the video presentation and for the quality of their contribution (There is NO overall joint group mark!).
Details of the assignment are presented below.
The 3-minute pre-recorded individual video presentation:
â¢Should include an overview of your contribution, drawing on the relevant elements of the business plan and elaborating on the key issues and recommendations
â¢Should last no more than three minutesÂ
â¢You are free to use any visual aid during the presentation or develop slides, but these are not a required part of this assignment
â¢An electronic copy should be submitted in MP4 form by each individual, by the specified dateÂ
Important notes
â¢All members of every group will be expected to take part in the development of the group business plan
â¢Each group member must contribute a clear and distinct element of their groupâs business plan.
â¢All group members must post a groupwork contribution record sheet (indicating which group members took responsibility for which areas of the business plan) to the
MG5590 BBL site by the specified date.
Submission Instructions
Coursework must be submitted electronically via the Universityâs WISEflow system. The required file format for the presentation is MP4. Your student ID number must be used as the file name (e.g. 0123456.pdf).  You must ensure that you upload your file in the correct format and use the Collegeâs electronic coursework coversheet.
The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.
Marking scheme for individual contributions to groupwork
(4 marking criteria all equally weighted)
Criteria |
Grades and descriptors |
|||||
 |
70 and above |
60-69 Â |
50-59 Â |
40-49 Â |
30-39 Â |
29 and below  |
Quality of presentation and clarity of story told in presentation |
Extremely well presented, exceptionally clear story told |
Very well presented, very clear story told |
Well presented, clear story told |
Underdeveloped level of presentation and story told  |
Limited standard of presentation, some lack of clarity in story told  |
Unsatisfactory standard of presentation, very unclear story told |
Quality of explanation and justification for element contributed to the business plan |
Sophisticated explanation and justification provided |
Well-developed explanation and justification provided |
Good explanation and justification provided |
Some explanation and justification provided |
Limited explanation and justification provided |
No significant explanation and justification provided |
Identification of key problems to be overcome in implementing this element of the business plan, and strategies which might help to overcome them |
Answers provide a sophisticated  reflection on the problems thought likely to arise, and how they might be overcome |
Answers provide a well-developed reflection on the problems thought likely to arise, and how they might be overcome |
Answers provide good levels of  reflection on the problems thought likely to arise, and how they might be overcome |
Answers provide some  reflection on the problems thought likely to arise, and how they might be overcome |
Answers provide limited reflection on the problems thought likely to arise, and how they might be overcome |
Answers provide no clear reflection on the problems thought likely to arise, and how they might be overcome |
Analytical and evaluative skills demonstrated by the presentation |
Sophisticated analytical and evaluative skills demonstrated |
Well-developed analytical and evaluative skills demonstrated |
Good analytical and evaluative skills demonstrated |
Some analytical and evaluative skills demonstrated |
Limited analytical and evaluative skills demonstrated |
No significant analytical and evaluative skills demonstrated |
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Main Objective of the assessment
You are required to write an individual report reflecting on your work in connection with the module up to the date of assignment submission. The aim is to encourage you to develop a critical approach to your work, through carrying out an analysis and evaluation of your group business plan, its key elements, and of the effectiveness of your own contribution to its development.
Description of the Assessment
The assignment should include:
Criteria |
Grades and descriptors |
|||||
 |
70 and above |
60-69 Â |
50-59 Â |
40-49 Â |
30-39 Â |
29 and below  |
Presentation of report |
Scholarly presentation, of excellent quality  |
Very good presentation, demonstrating understanding and application of advanced communication skills  |
Good presentation, demonstrating understanding and application of effective communication skills  |
Satisfactory presentation, demonstrating understanding and application of acceptable communication skills |
Partially satisfactory presentation, demonstrating limited understanding and application of  communication skills |
Unsatisfactory presentation, demonstrating weak understanding and application of  communication skills |
Structure of report |
Extremely well structured report, of publishable quality  |
Very well structured report, demonstrating understanding and application of advanced communication skills |
Well - structured report, demonstrating understanding and application of effective communication skills |
Satisfactorily structured report, demonstrating understanding and application of acceptable communication skills |
Report has only partially satisfactory structure, demonstrating limited understanding and application of communication skills |
Unsatisfactorily structured report, demonstrating weak understanding and application of  communication skills |
Report writing skills |
Extremely well written report, of publishable quality  |
Very well written report, demonstrating understanding and application of advanced communication skills |
Well written report, demonstrating understanding and application of effective communication skills |
Satisfactorily written report, demonstrating understanding and application of acceptable communication skills |
Writing style is only partially satisfactory, demonstrating limited understanding and application of communication skills |
Unsatisfactorily written report, demonstrating weak understanding and application of  communication skills |
|
Report provides a clear demonstration of sophisticated analytical and evaluative skills |
Report provides a clear demonstration of well-developed analytical and evaluative skills |
Report provides a clear demonstration of good analytical and evaluative skills |
Report provides evidence of some application of analytical and evaluative skills  |
Report provides only limited evidence of application of analytical and evaluative skills |
Report does not provide evidence of application of analytical and evaluative skills  |
Evidence of critical reflection and personal development through course of module |
Report provides a clear demonstration of sophisticated critical reflection on the business planning process and of personal development |
Report provides a clear demonstration of well-developed critical reflection on the business planning process and of personal development |
Report provides a clear demonstration of good critical reflection on the business planning process and of personal development |
Report provides some evidence of good critical reflection on the business planning process and of personal development |
Report provides only limited evidence of critical reflection on the business planning process and of personal development |
Report does not provide evidence of critical reflection on the business planning process and of personal development |
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