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Assignment 1 and Assignment 2 Instructions for Business Plan and Reflective Report
Answered

Main Objective of the assessment

Main Objective of the assessment

Your group will be allocated a Made in Brunel design project (details available on the MG5590 Blackboard Learn site) from which you are required to create a business plan forming the basis of a new business venture and pre-record a presentation of your part of the business plan. The aim is to encourage you to apply your knowledge and insights of good business planning practice (drawn from the module, your associated reading and the collective business experience of your group members) to outline your own contribution in the development of the business plan.

Description of the Assessment

The task is to, as a group, discuss and create each element of the business plan. Each group member will have a fixed role, based on one of the distinct elements of the business plan (Strategy, Marketing, Finance, HRM, Operations and, if a group has six members, Key Issues and Future Development). The roles are not pre-assigned, the groups need to agree which individual will undertake which role. 


The assignment requires each student to conduct independent research, data collection, and data interpretation from various sources such as a library and/or the Web, and work in order to create an individual, pre-recorded video presentation of their contribution. Although this assignment requires group work to develop the business plan, students will receive a separate mark and feedback for their individual performance in the video presentation and for the quality of their contribution (There is NO overall joint group mark!).

Details of the assignment are presented below.


The 3-minute pre-recorded individual video presentation:

•Should include an overview of your contribution, drawing on the relevant elements of the business plan and elaborating on the key issues and recommendations


•Should last no more than three minutes 


•You are free to use any visual aid during the presentation or develop slides, but these are not a required part of this assignment


•An electronic copy should be submitted in MP4 form by each individual, by the specified date 


Important notes

•All members of every group will be expected to take part in the development of the group business plan

•Each group member must contribute a clear and distinct element of their group’s business plan.

•All group members must post a groupwork contribution record sheet (indicating which group members took responsibility for which areas of the business plan) to the
MG5590 BBL site by the specified date.

Submission Instructions

Coursework must be submitted electronically via the University’s WISEflow system. The required file format for the presentation is MP4. Your student ID number must be used as the file name (e.g. 0123456.pdf).  You must ensure that you upload your file in the correct format and use the College’s electronic coursework coversheet.

The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.

Marking scheme for individual contributions to groupwork

(4 marking criteria all equally weighted)

Criteria

Grades and descriptors

 

70 and above

60-69

 

50-59

 

40-49

 

30-39

 

29 and below

 

Quality of presentation and clarity of story told in presentation

Extremely well presented, exceptionally clear story told

Very well presented, very clear story told

Well presented, clear story told

Underdeveloped level of presentation and story told

 

Limited standard of presentation, some lack of clarity in story told

 

Unsatisfactory standard of presentation, very unclear story told

Quality of explanation and justification for element contributed to the business plan

Sophisticated explanation and justification provided

Well-developed explanation and justification provided

Good explanation and justification provided

Some explanation and justification provided

Limited explanation and justification provided

No significant explanation and justification provided

Identification of key problems to be overcome in implementing this element of the business plan, and strategies which might help to overcome them

Answers provide a sophisticated  reflection on the problems thought likely to arise, and how they might be overcome

Answers provide a well-developed reflection on the problems thought likely to arise, and how they might be overcome

Answers provide good levels of  reflection on the problems thought likely to arise, and how they might be overcome

Answers provide some  reflection on the problems thought likely to arise, and how they might be overcome

Answers provide limited reflection on the problems thought likely to arise, and how they might be overcome

Answers provide no clear reflection on the problems thought likely to arise, and how they might be overcome

Analytical and evaluative skills demonstrated by the presentation

Sophisticated analytical and evaluative skills demonstrated

Well-developed analytical and evaluative skills demonstrated

Good analytical and evaluative skills demonstrated

Some analytical and evaluative skills demonstrated

Limited analytical and evaluative skills demonstrated

No significant analytical and evaluative skills demonstrated

 

Main Objective of the assessment

You are required to write an individual report reflecting on your work in connection with the module up to the date of assignment submission. The aim is to encourage you to develop a critical approach to your work, through carrying out an analysis and evaluation of your group business plan, its key elements, and of the effectiveness of your own contribution to its development.

Description of the Assessment

The assignment should include:

  • A brief introduction to the Made in Brunel product or service forming the basis of your group business plan

  • A brief summary of the key elements of the related business plan on which your group has worked, the underlying theoretical issues and the linkages between the plan and the commercialisation of your group’s Made in Brunel product or service

  • An analysis and evaluation of the strengths and weaknesses of the plan and suggestions as to how this could have been improved

  • An analysis and evaluation of the strengths and weaknesses of your own contribution to the work of the group and to the development of this plan

  • A summary of the main benefits that you feel that you have drawn from your participation in the module and the group business planning process, including academic and anticipated employability outcomes

    The assignment should build on academic literature presented in your module and the recommended reading, as well as wider reading.

    The assignment should be written in report form and should be no more than 1000 words in length. Failure to adhere to this word length (+/-10%) may result in a reduction in marks awarded.

    In-text citations and reference list should follow Harvard referencing. For more details about how to cite and reference academic journals, books, book chapters, magazines and websites . Please note that the practice of taking someone else’s work or ideas and passing them off as your own is considered as act of plagiarism, which has severe consequences (see ‘Academic Misconduct, Plagiarism and Collusion’ below). To avoid plagiarism, make sure you cite sources accurately, and you use quotation marks (“…”), when extracting a direct quotation from a source while include the page number in the citation (i.e. Bourdieu, 1993, p.73).

    Submission Instructions

    Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID number must be used as the file name (e.g. 0123456.pdf).  You must ensure that you upload your file in the correct format and use the College’s electronic coursework coversheet. Please note that submissions of ‘.pages / .docx etc’ documents will not be accepted and must be converted to approved format.

    The electronic coursework coversheet must be completed and included at the beginning of all coursework submissions prior to submitting on WISEflow.

    Marking scheme for individual contributions to groupwork

    (5 marking criteria all equally weighted)

Criteria

Grades and descriptors

 

70 and above

60-69

 

50-59

 

40-49

 

30-39

 

29 and below

 

Presentation of report

Scholarly presentation, of excellent quality

 

Very good presentation, demonstrating understanding and application of advanced communication skills

 

Good presentation, demonstrating understanding and application of effective communication skills

 

Satisfactory presentation, demonstrating understanding and application of acceptable communication skills

Partially satisfactory presentation, demonstrating limited understanding and application of  communication skills

Unsatisfactory presentation, demonstrating weak understanding and application of  communication skills

Structure of report

Extremely well structured report, of publishable quality

 

Very well structured report, demonstrating understanding and application of advanced communication skills

Well - structured report, demonstrating understanding and application of effective communication skills

Satisfactorily structured report, demonstrating understanding and application of acceptable communication skills

Report has only partially satisfactory structure, demonstrating limited understanding and application of communication skills

Unsatisfactorily structured report, demonstrating weak understanding and application of  communication skills

Report writing skills

Extremely well written report, of publishable quality

 

Very well written report, demonstrating understanding and application of advanced communication skills

Well written report, demonstrating understanding and application of effective communication skills

Satisfactorily written report, demonstrating understanding and application of acceptable communication skills

Writing style is only partially satisfactory, demonstrating limited understanding and application of communication skills

Unsatisfactorily written report, demonstrating weak understanding and application of  communication skills


Analytical and evaluative skills

Report provides a clear demonstration of sophisticated analytical and evaluative skills

Report provides a clear demonstration of well-developed analytical and evaluative skills

Report provides a clear demonstration of good analytical and evaluative skills

Report provides evidence of some application of analytical and evaluative skills

 

Report provides only limited evidence of application of analytical and evaluative skills

Report does not provide evidence of application of analytical and evaluative skills

 

Evidence of critical reflection and personal development through course of module

Report provides a clear demonstration of sophisticated critical reflection on the business planning process and of personal development

Report provides a clear demonstration of well-developed critical reflection on the business planning process and of personal development

Report provides a clear demonstration of good critical reflection on the business planning process and of personal development

Report provides some evidence of good critical reflection on the business planning process and of personal development

Report provides only limited evidence of critical reflection on the business planning process and of personal development

Report does not provide evidence of critical reflection on the business planning process and of personal development

 

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