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Individual Assignment: Analyzing Creativity, Entrepreneurship, and Innovation

Main Objective of the Assessment


Main objective of the assessment

The Individual Assignment is a crucial part of the learning experience, contributing to all learning outcomes. It requires students to demonstrate their understanding of key concepts, develop critical thinking through collecting secondary material, analysing key concepts, industries and/or case study and applying their knowledge of theoretical frameworks to this analysis. 

Description of the Assessment 


Please answer One of the following questions: 
(i) Are creative entrepreneurs born or bred? Critically discuss by using one to three relevant examples. 


(ii) Choose and analyse one creative industry from a national context. What are the key opportunities and challenges for entrepreneurship and innovation? 


(iii) Choose one source from the list of classics below. Conduct a critical review about any key concept analysed in this source. Based on your analysis explain what are key lessons for creativity, entrepreneurship and innovation nowadays. Please see below the list of classics.


List of Classics for Question (iii)


1. Becker, H.S. (1982). Art Worlds, London: University of California Press.


2. Csikszentmihalyi, M. (1997). Finding Flow, New York: Basic Books.


3. Caves, R.E. (2000). Creative Industries: Contracts between Art and Commerce, London: Harvard University Press.


4. Currid, E. (2007). The Warhol Economy: How Fashion, Art, and Music drive New York City, New Jersey: Princeton University Press.


5. Du Sautoy, M. (2019). The Creativity Code: Art and Innovation in the Age of AI Harvard University Press.



 This individual essay is expected to be analytical and critical: analytical in terms of providing examples from practice (i.e. creative individuals, teams and/or organisations; business organisations) where relevant; and critical in terms of critically reviewing relevant concepts or theories, while providing your critical reflections and practical recommendations. An excellent essay should apply knowledge gained in this module to relevant cases constructed based on secondary research, and demonstrate critical and independent thinking.


Indicative Structure: 

An indicative structure for this assignment is the following: (1) Introduction, (2) Literature review (or context overview for question ii.); (3) Analysis of relevant cases and examples; (4) Discussion: Practical recommendations for the cases analysed and critical reflections on the concepts used in the essay; (5) Conclusion. Except from Introduction and Conclusion, you can use your preferred titles for the other sub-sections.


Word Count and Presentation: 

This essay is expected to be 2,000 words, +/- 5%. Therefore, your mark will be affected if your essay falls short of 1,900 words or exceeds 2,100 words. Please pay attention to length, structure, grammar and referencing of the coursework. In case any issues regarding length, structure, grammar or referencing are detected, they will be listed in the assignment feedback including justification(s) about how they affected your mark.



 In-text citations and reference list should follow Harvard referencing. For more details about how to cite and reference academic journals, books, book chapters, magazines . Please note that the practice of taking someone else’s work or ideas and passing them off as your own is considered as act of plagiarism, which has severe consequences (see ‘Academic Misconduct, Plagiarism and Collusion’ below). To avoid plagiarism, make sure you cite sources accurately, and you use quotation marks, when extracting a direct quotation from a source while include the page number in the citation (i.e. Bourdieu, 1993, p.73).


Submission Instructions:

Coursework must be submitted electronically via the University’s WISEflow system. The required file format for this report is Adobe PDF. Your student ID number must be used as the file name (e.g. 0123456.pdf). You must ensure that you upload your file in the correct format and use the College’s electronic coursework coversheet. 


Academic Misconduct, Plagiarism and Collusion

Any coursework or examined submission for assessment where plagiarism, collusion or any form of cheating is suspected will be dealt with according to the 


University processes which are detailed in Senate Regulation 6.


You can access information about plagiarism here. 


The University regulations on plagiarism apply to published as well as unpublished work, collusion and the plagiarism of the work of other students. 


Please ensure that you fully understand what constitutes plagiarism before you submit your work.


University’s Coursework Submission Policy

Please refer to BruNet for information on submitting late, penalties applied and procedures.


College’s Coursework Submission Policy

Please refer to BruNet for information relating to the College’s Coursework Submission Policy and procedures.


Extenuating Circumstances Policy

Please refer to BruNet for information relating to extenuating circumstances and procedures.

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