SWOT and Operational Impact Analysis for Chosen Firm

Coursework 1 required the completion of a PESTEL analysis for a chosen firm and the industry it operates within. Using the data from the PESTEL analysis your second paper requires you to complete a SWOT analysis for the chosen firm and clearly identify the key drivers from the external and internal environments.

Using the key drivers from the SWOT analysis identified in portfolio paper 2 you are to now examine the ways in which these key drivers can impact upon TWO of the firm’s functional areas such as; Marketing, HRM, Operations, Finance, or R&D

LO 1 Obtain and interpret information relevant to an analysis of a firm's business environment.

LO 2 Assess the impact of government on the structure and operation of a business organisation.

LO 3 Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

Further Support

· This assessment takes the format of two 500 word, +/-10%, briefing portfolio papers, maximum of 8 pages from introduction to conclusion/recommendation, professionally produced report that would be suitable for use in the boardroom of a FTSE100 company.

· Front cover, executive summary, contents page, reference pages and appendices are NOT included in either the page count or the word count that have been allocated. Words used in tables, charts, diagrams are also NOT included in the word count. Note we do not expect to see any Wikipedia, Investopedia, Business Balls, Slide Share, and Essays4U, Term Papers or other spurious nonacademic non-reputable sources within your work or in the reference list. Font size should be 11 with single line spacing. Reference list should be presented in the Harvard format along with in text referencing and there is a maximum of 4 pages allocated to appendices should you need them.

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your VLE module shell.

· Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

· You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

· Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment

· Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked, and the actual mark recorded but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

Have you demonstrated you can think and write critically in the completed work?

This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour,style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and not plagiarised?