PESTEL Analysis of a UK Company: Impact of Brexit on International Students and Academic Staff

The international students use public fundings from Student Finance England, covering the University fees. (Bush, 2019).  After 2021, students could pay international fees, affecting University income, students, academic staff and economy.

17% of Academic staff are from the European Union, and 12% are non-E.U. The immigration authorities could treat the E.U. staff such other foreign employees. (Global Business Outlook, 2020).

Socio-cultural

International students and academic staff bring a diverse cultural background, education level, sharing culture, habits from the homeland. (Bush, 2019) After Brexit, immigration law will affect the multicultural background of students and staff.

Technological

In March 2018, Theresa May confirmed that the United Kingdom would remain outside of Digital Single Market. (Nortonrosefulbright.com, 2020).

Digital Single Market creates the digitalisation environment for networks and services, providing a secure, hight-speed and robust infrastructure for individual and businesses. Digital Single Market make sure the internet providers can not slow down the speed of the Internet. (European Commission, 2020).

After Brexit, international students should provide additional documents required by law.

The General Data Protection Regulation is a European Union regulation law regarding the protection and privacy of data. (General Data Protection Regulation, 2020). It is responsible for implementing procedures and processes for data protection, storage of data, network protection, sharing of data. After Brexit, England can adopt a position between the Data Protection Act 1998 and a new GDPR. (Nortonrosefulbright.com, 2020).

LSST has zero-tolerance for any form of discriminations based on national origin, age, colour, race, sex, religion and disability. (LSST.ac, 2020). After Brexit diversity on race, colour, religion will be affected by immigration law. The opportunity will be for students from non-EU countries without a University degree.

You are to select a UK company** and conduct a PESTEL analysis on the firms operating environment. You must identify the key drivers of change that the management should be taking notice of in their deliberations for the future direction of the firm, based on the PESTEL analysis conducted. All models, theories and supporting secondary research material must be referenced using the Harvard format.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Obtain and interpret information relevant to an analysis of a firm's business environment.

LO 2 Assess the impact of government on the structure and operation of a business organisation.

LO 3 Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

• This assessment takes the format of a 500-word, +/-10%, maximum of 8 pages from introduction to conclusion/recommendation, professionally produced report that would be suitable for use in the boardroom of a FTSE100 company.
• Front cover, executive summary, contents page, reference pages and appendices are NOT included in either the page count or the word count that have been allocated. Words used in tables, charts, diagrams are also NOT included in the word count. Note we do not expect to see any Wikipedia,

Investopedia, Business Balls, Slide Share, and Essays4U, Term Papers or other spurious nonacademic non-reputable sources within your work or in the reference list. Font size should be 11 with single line spacing. Reference list should be presented in the Harvard format along with in text referencing and there is a maximum of 4 pages allocated to appendices should you need them.

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria as defined by your programme team. See marking criteria grid provided below for how each element/task of the assessment will be marked and the corresponding weighting of marks for each element/task required.