This assessment is based on the FTSE listed firm Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a briefing note, template provided, for the CEO to discuss the macro-environmental factors that they and the board of directors will need to consider over the next 12 -24 months.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO1: Obtain and interpret information relevant to an analysis of a firm's business environment.
LO2: Assess the impact of government on the structure and operation of a business organisation.
LO3: Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.
Task requirements
This assessment is based on the FTSE listed firm Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a briefing note, template provided, for the CEO to discuss the macro-environmental factors that they and the board of directors will need to consider over the next 12 -24 months.
Some theoretical and global economic indicators you may want to include are:
It is vital that you demonstrate wider reading around the subject area, using contemporary journals to support your assignment. However, we do not expect to see any Wikipedia, Investopedia, Slide Share,‘Essay Mill’, Term Papers or other spurious non-academic non-reputable sources within your work or in the reference list.
The briefing note will need to include the following:
Suggested Briefing Note Content & Word Count
Note the briefing paper should focus on the key issues only and not cover everything you have discovered from your secondary research. You have 1 page at the end of the briefing note to populate with any completed models you used.
Please ensure you use relevant academic sources in the form of models, theories, and cases to support your report. Your report should follow the Harvard Business Referencing format.
Have you read and understood the assessment criteria?
Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.
Have you demonstrated you can think and write critically in the completed work?
Have you maintained an appropriate tone throughout your work? Is your work formal, focused, developed and clear?
Have you checked that the referencing in your assignment is in line with your programme requirements?
Have you proof-read your work and used spellcheck software to check your spelling and grammar?
Have you checked the presentation of your work is as specified by your tutor, for example, are
font size, colour, style, line spacing and margins as the tutor specified? Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor. Can you confirm that the work submitted is your own and maintains academic integrity?