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Assessment Paper for Business Environment Analysis


This assessment comprises 1000-word, (+/-10%) individual paper’s that will contribute towards your final portfolio of 2 papers* and represents 70% of the marks available for this module.

Obtain and interpret information relevant to an analysis of a firm's business environment.

Assess the impact of government on the structure and operation of a business organisation.

Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

Using CW1 and feedback received from the lecturer you are to complete the following paper for your portfolio:

Paper 2 (CW2): Based on the key drivers identified in CW1 and its PESTLE analysis. This paper should consider a SWOT analysis, as well as examine the ways in which these key drivers can impact upon TWO of the firms functional areas such;

Marketing, HRM, Operations, Finance and R&D.This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your VLE module shell.

Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

·You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: data/assets/pdf_file/0024/9546/Academic-Misconduct- Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations

·Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

Demonstrates excellent understanding of the topic, objectivity and reference to theory. Provides

Demonstrates clear understanding of the topic, objectivity and reference to theory.Basic level of understanding of the topic, some reference to theory.Provides

Demonstrates only superficial understanding, theory limited or absent. appropriate level of additional research including use of Provides some research including benchmarks.small amount of research, benchmarking may be Provides limited research, benchmarking may be benchmarks. limited or missing.

Demonstrates clear and Demonstrates Demonstrates some Demonstrates weak accurate analysis of research and conclusions acceptable analysis of research and level of analysis of research and level of research and conclusions drawn drawn conclusions drawn conclusions drawn

Demonstrates excellent level of creativity and industry examples in addressing the assignment tasks

Demonstrates good level of creativity and industry examples in addressing the assignment tasks

Demonstrates adequate level of creativity and industry examples in addressing the assignment tasks

Demonstrates weak levels of creativity and industry examples in addressing the assignment tasks

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